Tag Archives: Hello

Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time

Marketing technologies are taking new shape in response to several factors, not least of which is the cloud. Ginny Marvin on April 4, 2019  SAN JOSE, CA — The number of companies encompassed in the famous Marketing Technology Landscape did not grow by double digits for the first time in eight years, with the 2019 Marketing … Continue reading Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time

So Long Traditional Advertising; Hello Digital Advertising

Laura Donovan — March 7, 2019 Follow @thewordpro — March 7, 2019 Free-Photos / Pixabay According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year. Digital ad spending is projected to be about $ 130 billion or about 54% of total advertising dollars. Traditional advertising, including … Continue reading So Long Traditional Advertising; Hello Digital Advertising

Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers

New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics. Barry Levine on September 16, 2016   Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian … Continue reading Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers

Step Aside Career Planning, Hello Opportunity Planning

by Sunil Bagai December 18, 2015 Follow @ZenithtalentDecember 18, 2015 Career planning could be career limiting “Seize any opportunity, or anything that looks like opportunity. They are rare, much rarer than you think.” — Nassim Nicholas Taleb Taleb’s book, The Black Swan, examines the influence of highly improbable and unpredictable events that have massive impacts. … Continue reading Step Aside Career Planning, Hello Opportunity Planning

You Had Me At “Hello”: How To Engage With Content?

 In a recent blog post, Brooke Ballard addresses the key to successfully engaging content: conversation. Saying “Hello” to your consumers is the best way to start a relationship with them. There are too many companies barking at their audiences that they’ve forgotten how to relate on a personal level. But people are people, and they’re … Continue reading You Had Me At “Hello”: How To Engage With Content?