Marketing technologies are taking new shape in response to several factors, not least of which is the cloud. Ginny Marvin on April 4, 2019 SAN JOSE, CA — The number of companies encompassed in the famous Marketing Technology Landscape did not grow by double digits for the first time in eight years, with the 2019 Marketing … Continue reading Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time
Tag Archives: Hello
So Long Traditional Advertising; Hello Digital Advertising
Laura Donovan — March 7, 2019 Follow @thewordpro — March 7, 2019 Free-Photos / Pixabay According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year. Digital ad spending is projected to be about $ 130 billion or about 54% of total advertising dollars. Traditional advertising, including … Continue reading So Long Traditional Advertising; Hello Digital Advertising
Say Goodbye to HTTP. Say Hello to HTTPS
Jacob Brain — July 25, 2018 — July 25, 2018 (July 28, 2018) (July 24th), Google Chrome 68 rolled out and with it a big step toward a more secure internet. Unfortunately, this may also mean that Google is metaphorically telling visitors to your website to “RUN”. Ever noticed that green padlock to the left … Continue reading Say Goodbye to HTTP. Say Hello to HTTPS
Say Hello To Fred – Google’s Latest Algorithm Update
Rachel Hand — June 8, 2017 Follow @GroMarketingLtd— June 8, 2017 Dubbed Fred, Google’s latest algorithm update has had many marketers scratching their heads trying to figure out what’s changed. The update happened at the beginning of March and in true Google style, it has taken 3 weeks for them to admit the update has … Continue reading Say Hello To Fred – Google’s Latest Algorithm Update
Say Hello To Google Customer Reviews
Jennifer Gwinnutt — May 18, 2017 Follow @Jenniferrgwin94— May 18, 2017 Following our blog about Google Certified Shops in early March, iWeb are here to tell you everything you need to know about Google Customer Reviews. At iWeb, we acknowledge the undeniable power of the online review and we’ve written about how customer feedback can … Continue reading Say Hello To Google Customer Reviews
Come Say “Hello” to These Creative Email Sign-Offs
Hana LaRock — November 26, 2016 — November 26, 2016 Dear Reader, Believe it or not, your email sign-offs are just as important as the greeting and everything in between. A good sign-off seems something so casual…so arbitrary. After all, why would it matter? Well, think of it this way. When you go to say … Continue reading Come Say “Hello” to These Creative Email Sign-Offs
Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics. Barry Levine on September 16, 2016 Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. So says Forrester Research VP and Principal Analyst Brian … Continue reading Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
Step Aside Career Planning, Hello Opportunity Planning
by Sunil Bagai December 18, 2015 Follow @ZenithtalentDecember 18, 2015 Career planning could be career limiting “Seize any opportunity, or anything that looks like opportunity. They are rare, much rarer than you think.” — Nassim Nicholas Taleb Taleb’s book, The Black Swan, examines the influence of highly improbable and unpredictable events that have massive impacts. … Continue reading Step Aside Career Planning, Hello Opportunity Planning
Marketing Performance Analytics: Hello. Is There Anybody Out There?
William YatesApril 5, 2015 Way back, when I first started in the marketing sector in London UK, one of the first tasks I was involved with at the agency I worked with was the production of a series of ultra-high quality brochures for one of our global clients. Two years after completing this project, I … Continue reading Marketing Performance Analytics: Hello. Is There Anybody Out There?
You Had Me At “Hello”: How To Engage With Content?
In a recent blog post, Brooke Ballard addresses the key to successfully engaging content: conversation. Saying “Hello” to your consumers is the best way to start a relationship with them. There are too many companies barking at their audiences that they’ve forgotten how to relate on a personal level. But people are people, and they’re … Continue reading You Had Me At “Hello”: How To Engage With Content?