Tag Archives: Headline

How to Make the Right First Impression with Your Homepage Headline

Susan Friesen — November 1, 2018 Follow @eVisionMedia — November 1, 2018 A new website user needs to know they’re at the right place, right away! Earning a new lead is great, and for many small business owners, every site visit makes a big difference. If your website’s home page doesn’t convey what you’re all … Continue reading How to Make the Right First Impression with Your Homepage Headline

How to Use Headline Search Ads to Promote Your Products on Amazon

Richard Hammond — May 15, 2018 Follow @Big_Hambo — May 15, 2018 Amazon’s Sponsored Ads platform is growing in popularity as a cost-effective and robust advertising option for sellers on Amazon’s global e-commerce website. As Amazon continues to dominate the online shopping arena, it’s no wonder more and more sellers are drawn to finding out … Continue reading How to Use Headline Search Ads to Promote Your Products on Amazon

Google Programmatic Native Platform Builds Mobile Ads From Headline, Images

by Laurie Sullivan @lauriesullivan, July 19, 2016 For the first time, Google will give advertisers the ability to buy programmatic native advertisements in DoubleClick Bid Manager across smartphones, tablets, and desktop. The ads will match the look, feel and style of their surrounding content on a publisher’s Web site. The news, announced Tuesday at the … Continue reading Google Programmatic Native Platform Builds Mobile Ads From Headline, Images

AdWords’ new extra headline: 7 ways to make the most of it

Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it. Matt Lawson on June 3, 2016     Last Tuesday was a big day for AdWords. During our annual Google Performance Summit Keynote, we introduced a … Continue reading AdWords’ new extra headline: 7 ways to make the most of it