Tag Archives: Hand

Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails

Email Segmentation

Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails by Ray Schultz , Columnist, September 15, 2022 Amazon has announced a free program to help sellers increase their email marketing reach.  The new offering, Tailored Audiences, allows merchants to expand beyond brand followers to target repeat, recent customers and high-spending customers. Sellers can … Continue reading Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails →

Move Aside, HR Suites. There’s a Simpler Solution at Hand

Human Resources

Rahis Saifi — February 21, 2019 Follow @57rahis — February 21, 2019 Managing the human resources department of a growing company is thrilling, but the excitement can quickly become clouded by the increasing demands of finding and training new hires, managing employees, and providing career development opportunities. Today’s thriving job market creates extra stress for … Continue reading Move Aside, HR Suites. There’s a Simpler Solution at Hand →

Who’s really responsible for brand safety? Tools you can employ to take the matter in hand

Branding Lessons

As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need to decrease risk and protect your brand. Mark Williams on June 15, 2017   Photo © Bloomicon / Shutterstock.com So your ad drove a million views — cool. Now, did all those … Continue reading Who’s really responsible for brand safety? Tools you can employ to take the matter in hand →

The Secret to Small Business Sales Conversion is in the Palm of Your Hand

Digital Transformation

by John Oechsle November 8, 2015 Follow @hjoechNovember 8, 2015 The world has gone mobile and your sales team should, too. According to theEMPLOYEEapp, 55 percent of US workers indicate they travel for business, which means they are often out on the road making important face-to-face connections. As a small business owner, you and your … Continue reading The Secret to Small Business Sales Conversion is in the Palm of Your Hand →

Why Traffic Awareness Goes Hand in Hand With Better Conversion

Traffic Generation

Dani ZehraJune 22, 2015 Everyone talks about how one article or post on Buzzfeed or Huffington Post is all they need to get some real link juice on their website. Link juice means traffic, and link juice means better rankings but more than that link juice means higher chances for conversion which ultimately means a … Continue reading Why Traffic Awareness Goes Hand in Hand With Better Conversion →

CMOs: It’s Time to Hand Over Inbound Social Media

Content Marketing

Joshua MarchMarch 3, 2015 My personal journey in helping companies manage social media started squarely in marketing. I founded iPlatform in 2008, which became one of the world’s first Preferred Developers for Facebook. We had great success building innovative Facebook applications for major brands like Swatch, The Economist, McDonalds and many more. At the time, these applications were … Continue reading CMOs: It’s Time to Hand Over Inbound Social Media →

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