Tag Archives: Hand

CMOs: It’s Time to Hand Over Inbound Social Media

Joshua MarchMarch 3, 2015 My personal journey in helping companies manage social media started squarely in marketing. I founded iPlatform in 2008, which became one of the world’s first Preferred Developers for Facebook. We had great success building innovative Facebook applications for major brands like Swatch, The Economist, McDonalds and many more. At the time, these applications were … Continue reading CMOs: It’s Time to Hand Over Inbound Social Media →

How PR and SEO go Hand in Hand

Search Engine Optimization

By Mark Preston, Published October 27, 2014 Until recently, SEO and PR (public relations) were seen as completely different worlds. They both offered different opportunities and saw different results, but now we’re seeing the two move closer together as PR and SEO strategies start to fall under the same umbrella. It’s nothing new to hear … Continue reading How PR and SEO go Hand in Hand →