Tag Archives: Guide

Your Guide to Creating a Web Presence on the Cheap

Lucinda WatrousJuly 27, 2015 In today’s technology-laden world, if you don’t have an online presence, you’re missing out on thousands of potential customers in your area. 85% of consumers say they use the Internet to find local businesses, and 79% of customers say they trust online reviews. For the small business owner who’s struggling with … Continue reading Your Guide to Creating a Web Presence on the Cheap →

10 Questions To Guide Your Marketing Technology Strategy

Columnist Paul Roetzer shares tips to help marketers build solid technology foundations that will drive performance. Paul Roetzer on July 22, 2015  Photo by Flickr user Grant Neufeld Marketers are increasingly reliant on technology solutions to plan, create, manage, automate and monitor campaigns. A strong marketing technology foundation in your business can help optimize productivity, maximize … Continue reading 10 Questions To Guide Your Marketing Technology Strategy →

Guide to Social Media Marketing Strategy for Small Retailers

Vasudha VeerannaJuly 15, 2015 Social media has come to be one of the most essential marketing techniques for all types of businesses, including retail. Although it may be difficult to establish a direct relationship between social media and in-store sales, few would deny the influence that it bears on consumers’ purchase decisions. Nearly 70 percent … Continue reading Guide to Social Media Marketing Strategy for Small Retailers →