How you can retire redundant or underutilized tools for a more effective martech stack without operational chaos. Megan Michuda on May 17, 2023 Regularly auditing your martech stack must be part of your organization’s process. During an audit, you will likely identify a handful of tools that can be retired for various reasons. Perhaps your … Continue reading A 5-step guide to retiring martech tools without disrupting operations
Tag Archives: Guide
A practical guide to building a marketing technology stack
Whether you’re starting from scratch or expanding your stack, this guide can help you simplify the martech selection process. Greg Krehbiel on May 11, 2023 Building a marketing technology stack can seem daunting, but it doesn’t have to be. In this article, I will simplify the process and give you a practical approach to building … Continue reading A practical guide to building a marketing technology stack
MarTech’s guide to GDPR: The General Data Protection Regulation
Five years on from GDPR’s debut, and with procedural changes afoot, here’s an updated guide to the seminal data privacy regulation. Johanna Marmon on May 11, 2023 When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new … Continue reading MarTech’s guide to GDPR: The General Data Protection Regulation
Artificial Intelligence: A beginner’s guide
Everybody is talking about AI. If you’re part of those conversations but have a sinking feeling you don’t really know what AI is, start here. Kim Davis on May 8, 2023 Everyone is talking about artificial intelligence. That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety … Continue reading Artificial Intelligence: A beginner’s guide
A must-read Guide for DTC Marketers by Bloomreach
Conquer the customer journey with these top-performing campaigns. Bloomreach on April 17, 2023 With the rise of ecommerce, consumers now have more choices than ever before and expect seamless and personalized experiences from the brands they interact with. D2C businesses must rely on digital marketing to position themselves for success. It provides a direct … Continue reading A must-read Guide for DTC Marketers by Bloomreach
Marketo’s March releases: A manager’s guide
Dynamic Chat enhancements continue, plus landing pages get a facelift. Lindsay DiLemmo on April 12, 2023 Dynamic Chat is at the forefront of Marketo’s March 2023 releases. From minor updates like the introduction of roles and permissions to more major updates like adding inferred attributes, Adobe continues refining Dynamic Chat (see past updates here). There … Continue reading Marketo’s March releases: A manager’s guide
Conversational marketing: A guide to a key B2B GTM strategy
Learn how conversational marketing improves customer engagement, accelerates sales cycles and builds relationships with B2B buyers. Stephanie Trovato on April 3, 2023 Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? If your B2B go-to-market strategy doesn’t prioritize delivering a personalized … Continue reading Conversational marketing: A guide to a key B2B GTM strategy
Salesforce spring 2023 release: The business executive’s guide, part 2
A look at recent Salesforce enhancements to Sales and the Customer Data Platform. Joe Anzalone on March 28, 2023 We are seeing one overarching theme in Salesforce’s spring release — simplicity. Users have long requested a more user-friendly interface that doesn’t compromise performance, and Salesforce delivers. In Part 1, I covered new features you should … Continue reading Salesforce spring 2023 release: The business executive’s guide, part 2
HubSpot’s February 2023 releases: The manager’s guide
The latest HubSpot releases for marketing campaigns, lists, mobile app, customer feedback and more. Jen Bergren on March 27, 2023 Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to … Continue reading HubSpot’s February 2023 releases: The manager’s guide
A B2B marketer’s guide to long-form content
Learn how creating and using substantive content for your B2B brand can drive organic traffic and boost sales. Michael Brenner on March 22, 2023 Did you know 87% of marketers said content marketing helped them achieve their company branding goals? Nearly 80% said it helped them build credibility with their target audience. Long-form content, in … Continue reading A B2B marketer’s guide to long-form content
Random Posts on
Using HR Analytics to Improve Your Quality-of-Hire
GDN or DSP: How to decide
Making Your Ad Spend Count: How A Little Known Google Analytics Feature Saved $50,000
Why Copying Campaigns Between Search Engines Misses Opportunities
New Year, New Career?
Joe Biden drops out of the 2024 presidential race, makes surprise announcement on X
Here’s Why Every Business Owner Should Consider Iterative UX Design Process
Business Management Lessons from Dolly Parton
How to Keep Online Shoppers from Losing Trust in Your eCommerce Business
