By Harry Rollason, Published November 1, 2014 Trust me, as anyone who works in content marketing will testify, when you spend a lot of time writing a piece the last thing you want to do is revisit it. However, last night that is exactly what I decided to do. Here are my five top takeaways from … Continue reading Top Five Takeaways From The Definitive Guide To Social Customer Service
Learn the intricacies of how advertising messages are delivered to consumers in our digital advertising ecosystem as columnist Peter Minnium explains the path in detail. Peter Minnium on October 29, 2014 The digital advertising ecosystem has often been opportunistically portrayed with excessively complex diagrams featuring hundreds of logos and arrows indicating multiple flows and directions. … Continue reading The Definitive Guide To The Digital Display Ad Ecosystem
By Gina Badalaty, Published October 25, 2014 Now that you’re blogging, it’s time to get professional about your networking. There are a multitude of opportunities to connect with like-minded bloggers, brands that fit your niche and products that suite your audience. This guide will tell you all the things you need to know to get … Continue reading Your Complete Guide for Engaging Brands, Reps and Bloggers
By Steven Shattuck, Published October 23, 2014 Did you know that 50% of nonprofits receive a majority of their annual donations from October through December? It’s true, and it’s why you need to take your year-end fundraising campaigns seriously. But fear not! We’ve teamed up with our friends from Pursuant to create a step-by-step guide … Continue reading A Step-by-Step Guide to Year-End Giving [Infographic]
Image credit: quartsoft.com Start up a online business if you are looking for a low risk way to venture into a profitable niche market. A small start up online business is easier to manage and it gives an entrepreneur more room for expansion when they are ready to hurdle bigger challenges. However, no matter how … Continue reading Start Up Guide to Successful Online Business
By Steve Groller, Published October 18, 2014 Smaller ad agencies have a big problem on their hands, namely something I like to call “customers-not-knowing-you-exist.” These agencies have teams of bright-eyed, bushy-tailed innovators, real innovators who’ll shred the proverbial “box” to pieces and put it back together before they’d ever just “think outside” it. These agencies … Continue reading The Agency Guide to Video Marketing
By Matthew Kay, Published October 10, 2014 If you use Google Analytics (GA) – like a large portion of the web – it’s possibly time to start thinking about Google Tag Manager (GTM). GTM is Google’s tag management system that conveniently, also integrates to the company’s other digital tools such as Google Adwords & … Continue reading A Beginner’s Guide to Google Tag Manager
Are you working on planning your website content development? If so, watch this video for some advice to make your website content development run smoothly and your website planning more effective. The transcript for this video is below. Hi, my name is Lina Calin, and I’m the Account Manager at Whittington Consulting. Welcome to the … Continue reading A Guide to Website Content Development – Planning
By Patricia Mejia, Published October 9, 2014 For B2B marketers, developing a compelling and rock-solid value proposition can be time-consuming and challenging, sometimes even fraught with internal politics and entrenched attitudes that are difficult to overcome for even the most experienced. The more complex the product or solution, and more diverse the target audience, the … Continue reading Guide to Creating Stellar B2B Value Props – And How to Get Sales to Use Them
Lots of businesses are now seeing the power of international geo-targeting for their offerings, creating sub folders and designing landing pages for each market. Apple.com do a great job of this with a huge list of targeted subfolders, all created to market to that specific country. brazil dubbed social media capital of the universeThough companies … Continue reading Guide to social media platforms for international campaigns
