Jess Marranco November 25, 2014 Carpe diem! Seize the day! The Small Business Saturday, that is. According to American Express, customers spent an estimated $ 5.7 billion at small, independently owned businesses in 2013. Those businesses who did seize the Small Business Saturday got a pretty piece of that profitable pie. This year, Small … Continue reading Your Last-Minute Guide to a Successful Small Business Saturday
Author: Liesha Petrovich, November 25, 2014 You don’t think of yourself as cheap. You’re just resourceful and frugal, especially in business. You love being a bootstrapper, but you don’t want to look unprofessional. The great news is there are plenty of free and affordable resources for online sellers. With a few bootstrapping tips, you … Continue reading The Bootstrapper’s Guide to Online Selling
Robert Glazer November 23, 2014 Do you ever sit at work and think about how much more productive you could be somewhere else? Maybe you need more peace and quiet than your office can provide. Or maybe you’re so distracted with figuring out how to get your kids from school on time that … Continue reading A Step-By-Step Guide To Getting Any Work Schedule You Want
Elena Dobre November 23, 2014 In the introduction of this guide divided into five sections, I’ve talked about how blogging supports your business goals and why it should be a key component in driving revenue. Before jumping into the first step of the process, let’s take an overview at what we have to do. The … Continue reading The Essential How To Guide on Generating Leads with Business Blogging – Part 2
Iris Vermeren November 21, 2014 Many still hold the opinion that Pinterest only attracts a limited audience. Rest assured its demographic has grown substantially in the past few years. With 70+ million users – mostly young and affluent women voting for their favorite products and brands – Pinterest is a marketer’s dream come true! Statistics … Continue reading The Definitive Guide To The Top 9 Pinterest Analytics Tools
Joy Ugi November 18, 2014 There’s a common misunderstanding running amok in the marketing world right now: Brands think it’s okay to post lousy social media images. These images are either irrelevant, pixelated, wrongly sized, or otherwise unattractive. More and more marketers are embracing and executing on the winning concept of producing educational, helpful content. … Continue reading A Marketer’s Guide To Social Media Images
By Phillip Agnew, Published November 14, 2014 If you’ve made it this far you probably have some understanding of social listening. However, it remains a sometimes complex or confusing concept and in many senses is still in its infancy. What is social listening? The Wikipedia page about what Brandwatch does defines it as “software which … Continue reading A Guide To Social Listening For Your Business
By Chel Wolverton, Published November 14, 2014 Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “Measure What Matters Most“, drives home the point of improving outcomes by focusing … Continue reading Measure What Matters Most – A Think With Google Guide for Marketers
By Rebecca Wilson, Published November 12, 2014 If you’ve read my previous post about Building a Branding Identity then you already have an idea of what’s important to focus on as you’re developing a brand. However, if you have more than yourself working with your company’s branding it’s difficult to communicate the guidelines. The reason … Continue reading Creating A Guide For Branding Guidelines
By Brian Honigman, Published November 9, 2014 Syndication is a term that originates in broadcast television. The idea behind syndication was that if a network had a show that was successful and had broad appeal, then the network could still generate revenue after their show had run its course by licensing the rights out … Continue reading The Ultimate Guide To Content Syndication: More Content In Less Time
