by Michael Lang December 1, 2015 Follow @sg_partnersDecember 1, 2015 If you are a business owner or about to open up shop, here are five tips to follow to help your business grow. 1. Know how many prospects to focus on It may sound crazy but having too many prospects can be as bad as … Continue reading 5 Tips to Help Owners Grow Their Business
by Lee Frederiksen November 16, 2015 Follow @hingemarketingNovember 16, 2015 Firms know there’s an opportunity to turn their employees into brand ambassadors via their personal social networks. The practice is called employee advocacy — the promotion of a firm’s brand by its employees. But to be successful, it must go deeper. A firm must instill … Continue reading Research Shows Firms with Employee Advocacy Programs Grow Faster
Zach HellerNovember 4, 2015 We’ve come a long way in our recognition of social media as an effective marketing channel. It started as a platform with no ideas, a blank canvas. Like, “hey, there’s this thing called social media and I think there might be some benefit to getting our company involved.” Then we came … Continue reading How to Grow Your Business with Social Media
Steve HammOctober 31, 2015 Video marketing is gaining in popularity, especially with small business owners. You may not think that you have the equipment to make high quality videos but you don’t really need expensive equipment. All you need is a sparkling personality and a decent video camera. You really need to try to add video … Continue reading 7 Reasons You Need To Add Video Marketing to Grow Your Business
by Thom Forbes, (October 30, 2015) It’s not often that the interests of investigative journalists and brand marketers intersect — but they do in the five-day “Storytelling With Data” workshops that Maggie Mulvihill, a journalism professor at Boston University, launched in the summer of 2014. The course is meant for communications professionals as well as … Continue reading Data Storytelling Set To Grow Exponentially
Zach HellerOctober 28, 2015 You may be familiar with the terms paid search, or search engine marketing (SEM). Search marketing is the art of serving ads to people using search engines to find what they’re looking for online. Google, Yahoo, and Bing, the big 3 search engines in the US, all allow advertisers to show … Continue reading How to Grow Your Business with Search Marketing
Luana SpinettiOctober 27, 2015 Photo Credit: Danard Vincente (cc) In a world that becomes more and more aware of email spam, growing your email marketing list and sending out personalized email is as challenging as ever. Country laws prevent marketers to clutter their recipients’ inboxes and often the simple act of sending a commercial email … Continue reading 7 Ways To Grow Your Email Marketing List
Claire TrevienOctober 26, 2015 Whether you are thinking of adding your business to social media networks, or have already done so but are stagnating, there are a few things that you might want to consider: What are you trying to achieve? There are numerous reasons to join social media: providing faster and better customer service, … Continue reading How to Grow Your Business Through Social Media
Zach HellerOctober 26, 2015 Email marketing is still one of the best growth channels out there for marketers in any industry. Why? Because it has the highest ROI (return on investment). Here are 10 great ways companies are using email marketing to grow their business (and you can too): Sponsored emails You can partner with … Continue reading How to Grow Your Business with Email Marketing
Rebekah RichardsOctober 20, 2015 Your email list is one of your greatest assets. The search engine giant Google can’t take it away from you. The social media kings (Facebook, Twitter, LinkedIn…) can’t shut it down. Are you focusing on generating and capturing leads into your email database? Do you want to know how to grow … Continue reading How to Grow Your Email List – 21 Ways [Infographic]
