Tag Archives: Ground

Four Tips for Getting an A/B Testing Program off the Ground

Brendan JacksonSeptember 6, 2015 When running any kind of digital advertising campaign, it’s easy to look at the end results and declare which channel worked better than others, shift budgets, and move on. Take the following example: your target cost per lead (CPL) is $ 25, your paid search campaign CPL is $ 19, your … Continue reading Four Tips for Getting an A/B Testing Program off the Ground

Digital Agency Northern Ground Hatches Employee-owned Incubator

Jeff Engel Northern Ground has spent the last three years designing and building websites, mobile apps, and marketing campaigns for clients ranging from local startups to international corporations. Now, the nine-person Milwaukee digital agency wants to create its own products. Last week, Northern Ground announced it has formed an in-house, employee-owned incubator called Quarry that … Continue reading Digital Agency Northern Ground Hatches Employee-owned Incubator

Tweets on the Ground: Optimizing Twitter for Personal Branding

Denny McCorkleMarch 25, 2015 Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for the convergence or grounding of these networking efforts when using Twitter. Sometimes I worry about my marketing students.  Yes, many are strategically active on social media, and continue to learn. However, … Continue reading Tweets on the Ground: Optimizing Twitter for Personal Branding

7 Steps To Getting Your Brand’s Instagram Channel Off The Ground [Infographic]

Dorien Morin-van DamFebruary 20, 2015 Are You New To Instagram And Are You Not Seeing The Results You Expected? Well, let me be the one to say it; it might not be Instagram, it might you (and the expectations you’ve set!). Ouch! No one likes to hear that, right? But, it’s true. Instagram, when used … Continue reading 7 Steps To Getting Your Brand’s Instagram Channel Off The Ground [Infographic]