By Kristin Toussaint December 23, 2022 There’s no doubt that 2022 was a prominent year for the labor movement. Workers saw historic wins, from the first Amazon warehouse unionizing to the largest academic strike in higher education, when 48,000 workers at the University of California walked off the job. And the public backs unions … Continue reading 5 must-read books about the labor movement, recommended by people on the ground
Recent moves by Facebook and Instagram show a closer embrace of the short form video content that has made TikTok a sensation. Kim Davis on July 22, 2022 Ads on TikTok reach about 18% of adult internet users. That’s 885 million people. They’re spending more time on TikTok too (44 minutes per user per day), … Continue reading TikTok is setting the ground rules for social media
How to Build a Successful Tech Company From the Ground Up Eric Kasper / 11 Mar 2022 Approximately 90 percent of startups fail before they become profitable, often because of a few basic mistakes. Nearly half of these tech company failures result from the product not being something people actually needed. Other common causes … Continue reading How to Build a Successful Tech Company From the Ground Up
Rob Wilson July 29, 2021 You have a business idea, the money and the drive to get going. Now what? This is where many people sell themselves short, they simply do not know where to start and are scared of the jump. Many entrepreneurs do not have the patience and persistence to see their ideas … Continue reading How to Build a Business From the Ground Up
Jonathan Michelin October 8, 2020 After receiving a $ 500k budget increase, someone in the C-suite must decide where to allocate these funds: remarketing budget, R&D, events, website redesign, etc. What should they do? Do they need more information to decide? Even with new information, will that clarify the percentage allocation of funds? As consumer … Continue reading Model Building from the Ground Up
Anthony Mersino July 29, 2020 Many people think of transformation as a linear process. Whether it is a digital or agile transformation, or even a personal transformation, we like to think of it as a straight line from where we are to our goal. As a coach, and a “change agent”, I’ve been overly enthusiastic … Continue reading The Messy Middle Ground of Agile Transformation
Jeff Previte July 20, 2020 Finding and applying for grants can be a long and tedious process for both new and experienced entrepreneurs. Endless lists, a ton of rules, and long application processes can make for a stressful time when you just want to get your business off the ground. Anything can feel a lot … Continue reading 10 Startup Grants That Can Help Get Your Business Off the Ground
Jessica Vionas — March 31, 2020 Webinars are one of the best ways to generate quality leads, according to 73 percent of marketing and sales leaders polled by InsideSales.com. While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. This highly engaging form … Continue reading Roadmap to Creating a Webinar Program from the Ground Up
Jeremy Durant — December 16, 2019 Follow @BopDesignSD Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. In this post, we’ll walk you through the steps to … Continue reading How to Build a B2B Marketing Strategy from the Ground Up
Karl Sakas — August 6, 2019 Follow @KarlSakas — August 6, 2019 New employees don’t “hit the ground running”? Use a new-hire ramp-up plan to know sooner! A digital agency CEO told me her sole salesperson wasn’t hitting his quota. She’d hired him 18 months earlier, to help her double her agency’s revenue. I asked … Continue reading Hit the Ground Running: Create a New-Hire Ramp-Up Plan
