by Will Holland Follow @xpndinteractiveSeptember 19, 2016 Screencasting software is a necessary addition to any video microlearning toolbox. The ability to capture what’s happening on your screen is not only useful for software walkthroughs, but allows you to quickly and easily create simple motion graphics videos using presentation programs like Keynote and PowerPoint. Why use … Continue reading 5 Screencasting Tools You Need to Create a Great Microlearning Video
by Jennifer Frances Follow @socialbeesmediaSeptember 16, 2016 10+ Great Social Media Management Tools For Your Business Would you agree that it is important for all businesses to stay on top of trends and get the most out of their social media channels? In this article we will be reviewing the 10+ essential social media management … Continue reading 10+ Great Social Media Management Tools For Your Business
by Shelby ClarkeSeptember 16, 2016 Have you ever landed on a webpage that failed to load the images – or all styling whatsoever? You’d probably assume that something went wrong, and you need to refresh the page. But can you imagine what the web would be like without pictures? I am a very visual person, … Continue reading 15 Great Resources and Websites for A+ Product Mockups
Looking to add to your arsenal of marketing knowledge? Columnist Mary Wallace shares her top reading recommendations. Mary Wallace on September 14, 2016 With the advent of the internet, how we marketers do our job has changed significantly. We’re now using technology (e.g., marketing automation, predictive marketing) to engage prospects through a wider variety … Continue reading 7 great reads to drive your marketing career
by Michael Hintz Follow @NLCMikeSeptember 8, 2016 Front line managers have a tremendous impact on the performance of companies. They often times find themselves in complex situations with high expectations placed upon them by company executives. Regardless of how a manager is chosen or promoted, their choices on how to spend their time will have … Continue reading 7 Things Great Managers Do
by Jeremy Walker, Op-Ed Contributor, September 7, 2016 When organizations redesign their Web site, most expect their investment in capital and effort to produce several automatic benefits such as a rise in site traffic and improvements for the user. While the creative will get a lot of attention, user testing will provide some insight into … Continue reading My Great New Web Site’s Organic Traffic Just Disappeared
by Brad Smith Follow @bsmarketerSeptember 4, 2016 When testing their call to action, most people focuses on the color, the button’s curve, or kerning of the text – when in reality, none of that matters. At least not in the grand scheme of things. As we’ve driven home before, tiny changes usually lead to tiny … Continue reading The 3 Crucial Features of a Great CTA
by Paul RoukeSeptember 1, 2016 You can divide SEO tactics into two general categories: the black hat and the white hat. I believe we can do a similar classification with conversion optimization. If we had two categories worth distinction they would be: BS CRO Intelligent CRO Perhaps using the same concept of Black Hat and … Continue reading The Great Divide Between BS and Intelligent Optimization
by Emelina Spinelli Follow @ecspinelliSeptember 1, 2016 How to Design a Great Ebook with Zero Design Skills By this time you probably understand the value of creating a free ebook offer to build your email list. If you don’t, you should read this article and get on it! You know that you need to design … Continue reading How to Design a Great Ebook with Zero Design Skills
by Susan Gilbert Follow @SusanGilbertAugust 15, 2016 4 New Instagram Tools to Boost Your Marketing Today I have some Instagram tools to help you increase your mobile reach. Here’s four links with tips and tricks to kick start your Monday. Instagram has updated its algorithm to provide the images and videos your audience wants to … Continue reading Build A Great Instagram Marketing Strategy With These 4 Tools
