Unvetted AI tools are driving costly breaches. Effective oversight is the safeguard marketing leaders can’t afford to ignore. Tonya Walker on October 27, 2025 Marketing has become the proving ground for AI, adopting new tools faster than any other function. But speed without structure comes at a cost. If MOps doesn’t lead in governance, … Continue reading The AI oversight gap is marketing’s next governance test
October 09, 2025 Trust and governance in the shift to agentic transformation I recently had an unsettling rideshare experience. Let me paint a visual picture. You have a Tesla doing its self-driving thing, a guy just sitting in the driver’s seat “supervising,” and a terrified human (me) in the backseat looking on in horror. Finally, … Continue reading Trust and governance in the shift to agentic transformation
To scale AI in marketing responsibly, brands must embed ethics, transparency and oversight from the start. John Premkumar on June 12, 2025 As marketing teams rush to adopt AI and automation, many overlook a critical foundation: governance. Without clear ethical guidelines and accountability measures, even the most advanced tools can backfire, damaging brand trust … Continue reading Marketing gains from AI begin with governance
Without governance and guardrails, AI agents are a disaster waiting to happen. And Salesforce wants no part of AI agent disasters. Mike Pastore on May 15, 2025 A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. So, it’s … Continue reading Salesforce announces initiatives to bring trust and governance to AI agents
How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards? Melissa Reeve on January 3, 2025 Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how … Continue reading Guardrails and governance: How to protect your brand while using AI
OpenAI introduces new governance model for AI safety oversight Maxwell William / Last Updated: Dec 19, 2023 OpenAI has introduced a new governance structure that grants its board the authority to withhold the release of AI models, even if company leadership has deemed them safe, according to a recent Bloomberg report. The decision, detailed … Continue reading OpenAI introduces new governance model for AI safety oversight
A look at best practices for DAM governance, which call for three main tiers of stakeholders to manage and mitigate risk during implementation. Chris Wood on December 14, 2023 Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system, as well as for future use … Continue reading How to structure digital asset management governance
The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration. Greg Kihlstrom on October 10, 2023 The first article in this three-part series was “Collaboration across people, processes, data and platforms.” Creating a compelling and rewarding customer experience is top of mind for most brands … Continue reading The role of governance: Successful customer journey operations
It’s time to revisit content workflows and ensure change management is front and center for your marketing team. Milton Hwang on September 22, 2023 This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Part 1 is here and Part 2 is here. Depending on your role … Continue reading Rethinking content governance in the era of generative AI
A governance structure should be top of mind from the start of your DAM journey. Here’s how to define one for your organization. Rachel Edwards on March 24, 2023 When setting up a new digital asset management (DAM) system, governance is usually toward the bottom of the to-do list and, in some cases, forgotten altogether. … Continue reading How to define your DAM governance structure
