Google’s Vids AI video maker is rolling out to most Workspace tiers Vids uses Google’s Gemini AI model to create videos based on suggestions and document files. danny gallagher Fri, Nov 8, 2024 Google We’re in a new age of AI now. Google has an AI video maker available on select Workspace editions. … Continue reading Google’s Vids AI video maker is rolling out to most Workspace tiers
Hackers Stealing Cookies May Become Last Straw In Google’s U-Turn by Laurie Sullivan , Staff Writer @lauriesullivan, October 31, 2024 Cookie stealing has become a problem in the digital advertising industry — as have the attempts to prevent it from happening. So why are advertisers and app developers still using them? Google introduced a security protection for … Continue reading Hackers Stealing Cookies May Become Last Straw In Google’s U-Turn
October 12, 2024 Why it’s dangerous to have a company without hierarchy, according to pioneers of Google’s Startup Accelerator In their book, Martin Gonzalez and Joshua Yellin explore why so many startups fail—and what those that succeed do right. BY Martin Gonzalez and Joshua Yellin Many entrepreneurs are inspired by romantic conceptions of how great startup … Continue reading Why it’s dangerous to have a company without hierarchy, according to pioneers of Google’s Startup Accelerator
Google’s shock cookie shift complicates measurement, addressability and future planning for digital advertisers. Angelina Eng on October 4, 2024 Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. … Continue reading Google’s cookie pivot leaves 88% of industry in uncertainty: IAB
Google’s Goal To ‘Crush’ Competition Described In Emails by Laurie Sullivan , Staff Writer @lauriesullivan, September 12, 2024 A former Google executive told colleagues around 2008 and 2009 that the goal was to “crush” rival advertising networks, according to evidence prosecutors presented at its antitrust trial on Wednesday. “We’ll be able to crush the other networks and … Continue reading Google’s Goal To ‘Crush’ Competition Described In Emails
Company defends its ad tech dominance by pointing to market competition, low fees and benefits for businesses. Is it true? Anu Adegbola on September 10, 2024 With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. … Continue reading Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up
DoubleClick Pitch Deck Shows Importance Of Google’s Acquisition by Laurie Sullivan , Staff Writer @lauriesullivan, September 4, 2024 It’s not surprising that Google’s $3.1 billion acquisition of DoubleClick in 2007 changed the ad game, but now it seems a document known as a “pitch deck” that recently surfaced shows why a growing number of antitrust experts believe that sort of … Continue reading DoubleClick Pitch Deck Shows Importance Of Google’s Acquisition
Despite the survival of third-party cookies, marketing still demands a renewed focus on building meaningful consumer connections. RJ Licata on August 6, 2024 Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, … Continue reading Why your marketing strategy should still be cookie-less despite Google’s shift
Google’s Weather Ad-Choice Simulator by Laurie Sullivan , Staff Writer @lauriesullivan, July 24, 2024 A weather simulator enhanced with machine-learning technology has been found to match the accuracy of conventional forecasts and can also estimate how much the atmosphere has warmed with climate change. Data from the simulator, in my opinion, has the potential to improve … Continue reading Google’s Weather Ad-Choice Simulator
Google’s Tumultuous Two Days by Laurie Sullivan , Staff Writer @lauriesullivan, July 23, 2024 Regulatory scrutiny of several planned decisions that Google had in the works could have been the reason for two major reversals announced this week by the Alphabet company. For starters, the $23 billion deal that would have represented the largest acquisition in … Continue reading Google’s Tumultuous Two Days
