Google’s Goal To ‘Crush’ Competition Described In Emails by Laurie Sullivan , Staff Writer @lauriesullivan, September 12, 2024 A former Google executive told colleagues around 2008 and 2009 that the goal was to “crush” rival advertising networks, according to evidence prosecutors presented at its antitrust trial on Wednesday. “We’ll be able to crush the other networks and … Continue reading Google’s Goal To ‘Crush’ Competition Described In Emails
Company defends its ad tech dominance by pointing to market competition, low fees and benefits for businesses. Is it true? Anu Adegbola on September 10, 2024 With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. … Continue reading Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up
DoubleClick Pitch Deck Shows Importance Of Google’s Acquisition by Laurie Sullivan , Staff Writer @lauriesullivan, September 4, 2024 It’s not surprising that Google’s $3.1 billion acquisition of DoubleClick in 2007 changed the ad game, but now it seems a document known as a “pitch deck” that recently surfaced shows why a growing number of antitrust experts believe that sort of … Continue reading DoubleClick Pitch Deck Shows Importance Of Google’s Acquisition
Despite the survival of third-party cookies, marketing still demands a renewed focus on building meaningful consumer connections. RJ Licata on August 6, 2024 Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, … Continue reading Why your marketing strategy should still be cookie-less despite Google’s shift
Google’s Weather Ad-Choice Simulator by Laurie Sullivan , Staff Writer @lauriesullivan, July 24, 2024 A weather simulator enhanced with machine-learning technology has been found to match the accuracy of conventional forecasts and can also estimate how much the atmosphere has warmed with climate change. Data from the simulator, in my opinion, has the potential to improve … Continue reading Google’s Weather Ad-Choice Simulator
Google’s Tumultuous Two Days by Laurie Sullivan , Staff Writer @lauriesullivan, July 23, 2024 Regulatory scrutiny of several planned decisions that Google had in the works could have been the reason for two major reversals announced this week by the Alphabet company. For starters, the $23 billion deal that would have represented the largest acquisition in … Continue reading Google’s Tumultuous Two Days
Made by Google’s next event will be August 13 The keynote is expected to detail the next generation of Pixel devices and Google AI. sam rutherford Tue, Jun 25, 2024 Screenshot by Sam Rutherford/Engadget Typically, Google shows off its next generation of devices in the fall. But this year it seems that time … Continue reading Made by Google’s next event will be August 13
May 31, 2024 Google’s bad AI search results went viral. It’s since made improvements Google has sought to make broader improvements such as better detection of ‘nonsensical queries.’ BY Associated Press Google said Friday it has made “more than a dozen technical improvements” to its artificial intelligence (AI) systems after its retooled search engine was found … Continue reading Google’s bad AI search results went viral. It’s since made improvements
Google’s Leaked API Documents & User Behaviour Signals Jennifer Osborne | May 30th, 2024 I want to talk about the Leaked Google Search API document that Rand Fishkin wrote about earlier this week. It’s great to have confirmation on things we already suspected. But as Search Marketers there weren’t really a lot of surprises here. The … Continue reading Google’s Leaked API Documents & User Behaviour Signals
May 17, 2024 Perplexity CEO Aravind Srinivas says Google’s search results are more cluttered than ever The cofounder of the AI-native search engine spoke to Fast Company two days after Google debuted its “AI Overviews.” BY Mark Sullivan Perplexity CEO Aravind Srinivas doesn’t mince words when it comes to Google. Speaking on stage at Fast Company’s … Continue reading Perplexity CEO Aravind Srinivas says Google’s search results are more cluttered than ever
