Tag Archives: Google’s

Google’s search tweaks will help prioritize quality websites in results

By Jessica Bursztynsky   August 18, 2022   Google announced Thursday a series of updates meant to better prioritize quality websites in search results, helping users find more reliable sources. The tweaks are part of the company’s long-term work in promoting quality content on Search, as some users complain that their results have become too … Continue reading Google’s search tweaks will help prioritize quality websites in results

Google’s New Ranking Algorithm Wants Content Written For Humans

Google’s New Ranking Algorithm Wants Content Written For Humans by Laurie Sullivan , Staff Writer @lauriesullivan, August 18, 2022 Google will initiate a site-wide algorithm update next week called the “helpful content update,” intended to devalue content written for search engines. In other words, the algorithm looks for and prefers content written for humans. It will … Continue reading Google’s New Ranking Algorithm Wants Content Written For Humans

Pros & Cons Of Google’s New Structured Data For Reviews

Pros & Cons Of Google’s New Structured Data For Reviews by Laurie Sullivan , Staff Writer @lauriesullivan, August 5, 2022 Google this week added several important updates to search, but two in particular help marketers assist consumers in finding information across the web indexed from company and brand sites. For starters, on Friday Google announced the … Continue reading Pros & Cons Of Google’s New Structured Data For Reviews

Google’s Postponment Of Cookie Demise Is ‘Good Air Cover’

targeting Google’s Postponment Of Cookie Demise Is ‘Good Air Cover’ by Todd Wasserman , August 1, 2022 Mathieu Roche is cofounder and CEO of ID5, a company that provides “privacy-first user identification for digital advertising.” When Google announced last week that it was “expanding the testing” for the Privacy Sandbox for the Web, it pushed … Continue reading Google’s Postponment Of Cookie Demise Is ‘Good Air Cover’

The ultimate guide to Google’s time-saving keyboard shortcuts

By JR Raphael   July 28, 2022   Keyboard shortcuts are pure geek gold. And if there’s one company that’s filled with efficiency-appreciating eggheads, it’s Google. So it’s no surprise that Google’s browser-based apps are absolutely overflowing with ways to accomplish tasks by pressing a key or two. And beyond the most broadly known keystrokes … Continue reading The ultimate guide to Google’s time-saving keyboard shortcuts

Google’s NBA-Related Search Trends Tell Marketers What They Need To Know

Google’s NBA-Related Search Trends Tell Marketers What They Need To Know by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2022 Viewership for the 2022 National Basketball Association (NBA) Finals Game 1 rose 37% this year, compared with last, according to Nielsen. NBA Finals Game 1, where the Boston Celtics defeated the Golden State Warriors 120-108, … Continue reading Google’s NBA-Related Search Trends Tell Marketers What They Need To Know

Google’s ‘raters’ are pushing for $15 an hour

Google sets baseline standards for temp workers after outcry Google staff weren’t even allowed to sympathize with contractors. J. Fingas @jonfingas April 2nd, 2019 AP Photo/Ng Han Guan Google is once again responding to complaints about working conditions and strategic decisions. The search firm is implementing “minimum standards” for temporary staff in the wake of … Continue reading Google’s ‘raters’ are pushing for $15 an hour

How to get better leads and conversions with Google’s AI

Get more control over Smart Bidding and max out ROI with value-based bidding. Optmyzr on May 10, 2022 If you’re looking for ways to modernize your PPC optimization, you’ve probably come across value-based bidding (VBB). This technique revolves around teaching AI systems at Google and Microsoft what types of conversions you value most. Together with … Continue reading How to get better leads and conversions with Google’s AI