Mitch Transue September 21, 2021 Properly tracking and measuring success is a crucial step when using calls to action (CTAs) on your website. But if your website isn’t built in a content management system (CMS) with built-in reporting tools, such as HubSpot, it can be difficult to get the insights you’re looking for. Let’s take … Continue reading How to Properly Track CTAs in Google Analytics
Tag Archives: Google
Google Local Service Ads Explained
Justin Herring September 17, 2021 You want to connect with local customers who are in the market for the services you provide. You’ve probably spent some time optimizing your website. You may have paid for Google Ads. But if you’re not focusing on Google Local Service Ads, you’re missing out on the most highly qualified … Continue reading Google Local Service Ads Explained
How to Easily Track & Categorize File Downloads in Google Analytics with Tag Manager [Video]
Isaiah Stone September 14, 2021 Many websites offer file downloads in order to hook their target audience into a conversion funnel. It can be a key component of the conversion funnel as it can open lines of communication and an opportunity for you to further build relationships with your prospects. If you have a website … Continue reading How to Easily Track & Categorize File Downloads in Google Analytics with Tag Manager [Video]
Why Don’t Conversions in Google Ads and Google Analytics Match?
Kevin Webster September 13, 2021 If there’s one question that every search marketer has had to answer for a client, it’s this one: Why don’t my conversions in Google Ads and Google Analytics match? The answer is simple, yet hard to understand. It’s all about your attribution modeling. What is Attribution Modeling? For the purposes … Continue reading Why Don’t Conversions in Google Ads and Google Analytics Match?
Google Trends Data Reveals UK Search Habits Throughout Lockdown
Dave Colgate September 10, 2021 The 2020s will be analysed for decades to come with the Covid-19 pandemic being one of the biggest global events in peacetime. Everyone has been affected over the past two years but the retail sector is having a particularly difficult time with almost 50 high street stores closing every day, … Continue reading Google Trends Data Reveals UK Search Habits Throughout Lockdown
6 Google Ads Trends to Watch Out For
Jock Breitwieser September 9, 2021 It does not take rocket science to conclude that the global pandemic changed the marketing landscape, particularly consumers’ online behavior. For one, the pandemic drove home the point that everything is fragile. Resilience and flexibility have become the marketing buzzwords. Organizations that failed to adapt are left behind as others … Continue reading 6 Google Ads Trends to Watch Out For
How to Increase Natural Traffic Using Google Search Console
Enstine Muki August 31, 2021 Google is the master of search engines. The free SEO tool called Google Search Console (GSC) is my favorite when it comes to optimizing my existing content for improved search performance. The truth is that many marketers don’t even know about the simple tips I’m about to share in this … Continue reading How to Increase Natural Traffic Using Google Search Console
How to Improve Google Shopping Ads ROAS with Priority Bidding
Susie Marino August 29, 2021 Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns? Today, I’m going to show you a strategy that will help you to get the highest return on your ad spend. It’s … Continue reading How to Improve Google Shopping Ads ROAS with Priority Bidding
What Does Google Search Console Do?
John Bogna August 27, 2021 If you want to launch a website, already have one for your business, or maintain someone else’s web presence, you need to know what Google Search Console is. Until 2015, it was called Google Webmaster Tools, but the company has since rebranded it as Google Search Console. So if you … Continue reading What Does Google Search Console Do?
Why the Landing Page Report is Key & Where to Find it in Google Analytics 4 [Video]
Isaiah Stone August 24, 2021 One of the most important aspects of any business is understanding what your users want and how they interact with your site. The landing page report is key to draw insights for user behavior. A landing page is the page a user first sees when they land on your website. … Continue reading Why the Landing Page Report is Key & Where to Find it in Google Analytics 4 [Video]
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