David Hunter August 24, 2021 Here’s What the Difference Means to Your Business Google My Business (GMB) helps your potential customers find you in local search results. It can give you a definite edge over your competitors by highlighting your business ahead of theirs – in one of those coveted top three spots. When used … Continue reading Google My Business Service Area vs. Brick and Mortar Business Listings
Tag Archives: Google
How to Use Google Analytics to Create a Positive User Experience
Dan Kosir August 19, 2021 With digital becoming the primary source of discovery and engagement in both B2B and B2C spaces, companies need to put their best foot forward with their websites. Ensuring your website speaks to prospective buyers requires many steps, but the use of analytics tools to improve the user experience doesn’t get … Continue reading How to Use Google Analytics to Create a Positive User Experience
Virtual Phone Numbers: How Safe Are They?
Virtual Phone Numbers: How Safe Are They? Did you know that you don’t need an actual SIM card to have your own phone number? Thanks to Freeje and other providers in the telecom space, you can now buy virtual sms number that functions exactly like the regular one. But since it’s different from the tangible … Continue reading Virtual Phone Numbers: How Safe Are They?
15 Ways to Lower Your Cost Per Click in Google & Facebook Ads
Susie Marino August 21, 2021 With the whirlwind of changes to the marketing ecosystem this past year, many of us have had to revisit what’s realistic in terms of our advertising ROI. And while there are many PPC metrics that impact ROI, today I want to zoom in on cost per click (CPC). So, using … Continue reading 15 Ways to Lower Your Cost Per Click in Google & Facebook Ads
Why and How to Import Cost Data to Google Analytics (+Template)
Joe Martinez August 16, 2021 Several times, I have had clients ask how they can see cost information for non-Google channels in Google Analytics. They do not want to go into each paid media channel to review the data. And even if I create a Google Data Studio dashboard compiling all of the data, certain … Continue reading Why and How to Import Cost Data to Google Analytics (+Template)
Google: When Slogans Are Created By Machine Learning
Google: When Slogans Are Created By Machine Learning by Laurie Sullivan @lauriesullivan, August 11, 2021 Douglas Coupland, a Canadian artist and author, introduced a series of slogans created using machine learning, partnering with Google AI researchers to produce them. Then they developed a language model based on Douglas’ written work, along with social media posts … Continue reading Google: When Slogans Are Created By Machine Learning
How Do I Find My Google Ad?
Susan Friesen August 10, 2021 Understanding Google ads and why you might not find yours where you expect to I get it. You’ve invested money in Google ads (smart move!). And you see other people’s Google ads every time you browse the internet. So how come you never see your own ad? It’s a question … Continue reading How Do I Find My Google Ad?
Heading Out: Yelp Vaccine Conundrum That Could Influence Google And Bing
Heading Out: Yelp Vaccine Conundrum That Could Influence Google And Bing by Laurie Sullivan , Staff Writer @lauriesullivan, August 6, 2021 Yelp could become an informative search tool to research businesses requiring proof of vaccination. This week the company announced a “Proof of vaccination required” and “All staff fully vaccinated” label on its review site to … Continue reading Heading Out: Yelp Vaccine Conundrum That Could Influence Google And Bing
How to Increase Sales During the Holiday Season with Google Search Features
Birbahadur Singh August 6, 2021 The holidays are just around the corner. It is that time of year that brings you more sales than any other month or occasion does. What is your marketing and sales strategy for the upcoming holiday season? To boost your traffic, sales, and revenue during holidays this year, you could … Continue reading How to Increase Sales During the Holiday Season with Google Search Features
The Complete Guide to Google Tag Manager
Tom Whatley August 3, 2021 Google Tag Manager (GTM) allows your team to collect data essential to making smart marketing decisions. Understanding the benefits of GTM and how to properly utilize it can be a challenge, so we’ve put together this guide as a reference point. You’ll learn how to set up your own account … Continue reading The Complete Guide to Google Tag Manager
Random Posts on
Should You Let Google Ads Apply Recommendations Automatically?
How to Create a Paid Social Strategy That Converts
Marketing and Sales Alignment Should Actually Look Like This, Especially for the Sales Enablement Process in the Complex Sale
The Biggest Pinterest Mistakes You Don’t Know You’re Making
How Can You Attract The Best Candidates?
How to Change Your Life Using Punctuated Equilibrium
Is An Unconventional Office Right For Your Business?
How To Use The Region-Based Page Structure Of Facebook Global Pages
The new world of marketing
