Haiden Hibbert October 22, 2021 If you are looking for a way to make your company stand out from the rest, then you should consider creating a Google Business Profile. This profile allows businesses to showcase themselves and their products in an easily accessible way. In this blog post, I will cover what a business … Continue reading How to Claim a Google Business Profile
Brave Replaces Google As Default Search Engine In Its Browser by Laurie Sullivan , Staff Writer @lauriesullivan, October 19, 2021 Brave Search has replaced Google as the default search engine for its privacy-focused browser. The announcement, made Tuesday, means Brave replaces Google in the U.S., the U.K. and in Canada as the default.It will also succeed DuckDuckGo in … Continue reading Brave Replaces Google As Default Search Engine In Its Browser
Justin Herring October 12, 2021 According to research, 53% of the total traffic on your website can come from organic searches. However, since the algorithm changes often, so does the ranking of your content on Google. One day, your website is at the top of Google’s first page, and with the next update, you’re on … Continue reading Getting Google to Fall Back in Love with Your Website
Jeremy Durant October 8, 2021 When you walk into a store with a very specific item in mind, is it helpful to see all the other unrelated products? Or is it helpful to see what you need front and center so you can get moving with your purchase? This is a simplified scenario of custom … Continue reading How to Build an Effective Google Ads Landing Page
Dildeep Singh October 5, 2021 Google Ads is one of the most popular and reliable marketing networks available. With most people using Google as their search engine of choice, it’s easy to see why using Google Ads to reach those searchers is a great way to reach potential customers. Google Ads is a bit different … Continue reading How to Be Successful With Google Ads
Susie Marino October 5, 2021 When it comes to PPC, there is no one person who knows all the intricacies of every platform like the back of their hand. I’ll admit, as a seasoned Google Ads vet, attribution models has been my weak point in terms of expertise—up until recently. Google has yet again stirred … Continue reading Data-Driven Attribution as the New Default in Google Ads: What You Need to Know
Kristen McCormick October 1, 2021 Google’s latest announcement may be the most confusing one yet. Not like it’s Display ad announcement where we’re left questioning why it was even announced and exactly what is different. But more so because it involves match types, which, between quotations and parentheses, exact matches and close variants, requires some … Continue reading New Changes to Google Ads Keyword Matching: What It Really Means
Justin Herring September 25, 2021 Every website wants some love from Google. A high rank on Google’s SERP can mean the difference between getting organic traffic every day and never seeing a single visitor on your site that you didn’t pay for. The catch? Google’s playing hard to get – or it might be if … Continue reading 7 Things Google Hates and How to Fix Them
Google Ads Pushes ‘Phrase’ Or ‘Broad’ Matches Vs. Simple Keywords by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2021 Google is taking steps to improve the predictability of how keywords match, especially when multiple keywords are eligible to match the query. A phrase-match or a broad-match keyword that is identical to a query when it … Continue reading Google Ads Pushes ‘Phrase’ Or ‘Broad’ Matches Vs. Simple Keywords
Google Ads Pushes ‘Phrase’ Or ‘Broad’ Matches Vs. Simple Keywords by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2021 Google is taking steps to improve the predictability of how keywords match, especially when multiple keywords are eligible to match the query. A phrase-match or a broad-match keyword that is identical to a query when it … Continue reading Google Ads Now Prefers Phrase, Broad Match Keywords Identical To Query
