Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads by Laurie Sullivan @lauriesullivan, October 7, 2022 Google now automatically pulls in relevant creative content from a company’s landing page, website, existing ads, and keywords in ad groups to complement the creation of responsive search ads (RSAs). The new setting — which … Continue reading Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads
Tag Archives: Google
Customized insights: Getting started with Google Analytics 4
GA4’s automated insights detect unusual changes in your data; custom insights can track your KPIs. Constantine von Hoffman on October 3, 2022 The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, … Continue reading Customized insights: Getting started with Google Analytics 4
Lunio Raises $15 Million, Senior Leaders At Google Invest In Round
Lunio Raises $15 Million, Senior Leaders At Google Invest In Round by Laurie Sullivan , Staff Writer @lauriesullivan, September 29, 2022 Lunio, a company focused on click-fraud prevention, announced it has closed $15 million in Series A funding. The goal is to help digital marketers get the most from advertising budgets by identifying and excluding fake … Continue reading Lunio Raises $15 Million, Senior Leaders At Google Invest In Round
Google Shutters Stadia Cloud Gaming Service, Plans To Use Tech Elsewhere
Google Shutters Stadia Cloud Gaming Service, Plans To Use Tech Elsewhere by Laurie Sullivan @lauriesullivan, September 29, 2022 Google announced plans to shut down its cloud gaming service Stadia on January 18, 2023, to shed costs. Phil Harrison, VP and GM at Stadia, wrote in a post that the service has not “gained the traction … Continue reading Google Shutters Stadia Cloud Gaming Service, Plans To Use Tech Elsewhere
Google Focuses On Making Search More Visual For The TikTok Era
Google Focuses On Making Search More Visual For The TikTok Era by Laurie Sullivan @lauriesullivan, September 28, 2022 Google will change the traditional search experience, allowing users to more naturally explore information. The company on Wednesday, at its Search On event, showed how advancements in artificial intelligence (AI) enable its developers to transform its products, … Continue reading Google Focuses On Making Search More Visual For The TikTok Era
Setting up your website: Getting started with Google Analytics 4
GA4 isn’t yet ready to be your main analytics tool, so start practicing with it now. Constantine von Hoffman on September 26, 2022 The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen … Continue reading Setting up your website: Getting started with Google Analytics 4
Google Issue Affecting Ad Approval, Ad Serving
Google Issue Affecting Ad Approval, Ad Serving by Laurie Sullivan , Staff Writer @lauriesullivan, September 23, 2022 Jonathan Kagan, vice president of search at search agency 9Rooftops, woke up Thursday morning to a “bunch of ad disapproval emails from Google for a reason known as ‘Circumventing Systems.’” Google defines “circumventing systems” as “engaging in practices that … Continue reading Google Issue Affecting Ad Approval, Ad Serving
Setting up goals: Getting started with Google Analytics 4
Universal Analytics’ goals are called conversions in GA4. Here’s how to organize them. Constantine von Hoffman on September 19, 2022 In Universal Analytics goals measure a completed activity. These are user defined and can be things like making a purchase, completing a game level or submitting contact information. In Google Analytics 4 goals are now … Continue reading Setting up goals: Getting started with Google Analytics 4
Getting started with Google Analytics 4: Redefine success
GA4 isn’t about page views — it’s about different types of trackable events which provide actionable data.. Constantine von Hoffman on September 14, 2022 The arrival of Google Analytics 4 has people understandably nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with … Continue reading Getting started with Google Analytics 4: Redefine success
Google Exclusivity And DOJ’s Battle Over Search
Google Exclusivity And DOJ’s Battle Over Search by Laurie Sullivan @lauriesullivan, September 9, 2022 Google pays billions of dollars to other companies — Apple, Samsung Electronics, etc. — to keep its search as the default option on phones and in browsers, something the Department of Justice (DOJ) believes creates an illegal dominance over the search … Continue reading Google Exclusivity And DOJ’s Battle Over Search
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