By Jordan Kasteler May 30th, 2016 Yes, it’s May of 2016, and I’m still talking about Google+. What?! you thought this network was dead and buried? If you’re under that impression, please take a moment to look with me at a few stats and facts that might make you re-think your view of Google+. First, let’s … Continue reading Facts & Stats To Help You Determine If Your Business Should Use Google+
The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement. Andy Taylor on May 27, 2016 Just last week, I submitted this column with the title, “Is it time for Google to … Continue reading Well played, Google: Advertisers (finally) get more device bidding controls
by Ty Rothstein May 26, 2016 Follow @https://twitter.com/AmitiRothsteinMay 26, 2016 You want traffic? Getting traffic is easy, but getting targeted traffic that will increase our sales is the traffic we want! The most targeted way to get that is by running ads on Google Adwords. Our CEO, Yariv Dror, has wrapped up 10 years of … Continue reading How Anyone Can Advertise on Google AdWords – Manually or Automatically
by Joe Mandese @mp_joemandese, May 26, 2016 Pure-play digital media companies ranked among the top 30 largest media suppliers in the world, but the list continues to be dominated by media companies that were founded on the basis of non-digital media. That’s the finding of an analysis released this morning by Publicis’ Zenith unit, ranking … Continue reading Digital Tops Media Supply Chain, In Alphabetical Order: Google Now 12% Of All Ad Spend
by Laurie Sullivan @lauriesullivan, May 26, 2016 On the heels of Google’s forthcoming AdWords change that allows advertisers to modify bids for smartphones, tablets and desktops, cClearly set out to take an in-depth look at the differences in consumer search behavior between mobile and desktop among industries, products, countries and search engines. Here’s what they found. … Continue reading Mobile, Desktop Search Behavior Differs Greatly On Google, Study Shows
by Ahmad Raza May 26, 2016 Follow @ThisIzSpartaMay 26, 2016 You’ve just finished researching and writing a killer article on strategies for training your cat to do back-flips on command. This knowledge, gathered into a single, easy-to-read format, is ready for primetime! Only one problem, nobody’s reading it. You’re stuck with two “likes” from grandma … Continue reading 3 Reasons Images Are Critical For Expanding Your Blog’s Reach, Even If Google Disregards Them
by Randy Milanovic May 24, 2016 Follow @kayak360May 24, 2016 How to maintain your focus when being swarmed by the masses. Nearly everyone we meet is interested in having a number one ranking on Google for their business. But what percentage of those people are really thinking about what that would mean for their business … Continue reading Are You Sure You Want a Top Spot on Google?
Voice search is growing, and Google is investing heavily in products that utilize this technology. Contributor Joe Youngblood discusses these products and their implications for marketers. Joe Youngblood on May 23, 2016 What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, … Continue reading What marketers need to know about Google Assistant and Google Home
Seeing lots of spammy local listings on Google? It’s not just you! Columnist Joy Hawkins notes some of the problems with Google’s reinforcement of its Google My Business guidelines. Joy Hawkins on May 20, 2016 Editor’s Note: Since this column was originally published, we’ve received comment from Google on the matter, which we’ve included … Continue reading Got spam? Google My Business doesn’t care.
by Rahis Saifi May 19, 2016 Follow @57rahisMay 19, 2016 Web browsers are no longer the kings of internet search as they have been in years past. Since December of 2014, social media has taken over the role as the prime source for website referral traffic. In fact, even more telling than this is the … Continue reading Consider These 6 Trends to Understand the Direction of Google
