Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the funnel. Todd Saunders on December 19, 2017 I have a confession to make. The odds of my instantly deleting one of the many marketing emails I receive each day are about as good … Continue reading Supercharge your email marketing with Google AdWords
The new features reframe the focus on understanding user journeys. Susan Wenograd on December 14, 2017 Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of marketers say understanding how users engage across channels … Continue reading Google Analytics releasing 4 new functions to offer more user-centric insights
William Comcowich — December 8, 2017 Follow @GleanTeam — December 8, 2017 Google Alerts has long been a favorite online monitoring tool for many, including marketing and PR professionals, small businesses and even not so small organizations. After all, it’s free and easy to set up. Google’s name recognition attracts users who don’t know of … Continue reading 5 Reasons to Trash Google Alerts in Favor of a Paid Media Monitoring & Measurement Service
Steve Masters — December 8, 2017 Follow @masterstips — December 8, 2017 geralt / Pixabay Ask anyone what Google is and the most likely answer will be that it’s a search engine, which is pretty hard to argue with. The tech giant’s most important platform is called Google Search, where people type in queries and … Continue reading It’s Time to Optimize for Google As a Recommendation Engine
Rachel Cunningham — November 28, 2017 — November 28, 2017 Careful analysis of user traffic, performance, and engagement is critical to understanding the true ROI of a B2B website design and marketing campaign. This article takes a closer look at the important metrics you and your marketing team should be evaluating to see how your … Continue reading Google Analytics Part 2: Digging Deeper into Key Metrics
By EmilyReiffer December 4th, 2017 YouTube is one of the most widely visited websites. The video sharing platform currently attracts over a billion users—about a third of all Internet users who all collectively generate billions of views. YouTube’s widely recognisable format and presence on the web make it a powerful asset to any marketing strategy. … Continue reading How To Track YouTube With Google Analytics
Facebook and Google are dominating mobile advertising, so what are marketers to do? Columnist Brian Handly discusses the solution to competing with the internet behemoths. Brian Handly on November 29, 2017 Early this year, I was invited to attend a meeting with a digital sales team for a well-known media company and an agency … Continue reading Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?
Patrick Whatman — November 29, 2017 Follow @mrwhatman — November 29, 2017 Are you brand new to Google Alerts? If so, that’s incredible. You’ve somehow managed to avoid one of the most popular free business tools on the web. It’s never too late to get started. And you’ve chosen a good tool to sink your … Continue reading How to Set Up Google Alerts and Go Even Further
Rachel Cunningham — November 28, 2017 — November 28, 2017 Tracking metrics are essential to evaluate the efficacy of any project or campaign. The same rings true for B2B website design projects and marketing campaigns. Enter Google Analytics, the search engine’s web traffic and website performance tracking tool. Not only does Google Analytics (GA) provide … Continue reading Google Analytics Part 1: An Introduction for New Users
Content Marketing Gets Massive Vote Of Google Confidence by Sean Hargrave , Staff Writer, November 21, 2017 Direct traffic rules. I guess we all kind of already knew this, didn’t we? But it’s interesting to see it properly quantified in SEMrush figures discussed in Campaign today. In a list of 17 attributes a site needs … Continue reading Content Marketing Gets Massive Vote Of Google Confidence
