Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend by Laurie Sullivan @lauriesullivan, May 4, 2018 Google will now require anyone in the United States who wants to purchase political advertisements to verify they are U.S. citizens or lawful permanent residents. Advertisers will need to provide a government-issued ID and other key information as well … Continue reading Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend
Tag Archives: Google
Google AdSense updates impression metrics, but earnings should not be impacted
Google AdSense is transitioning from served impressions to downloaded impressions. Barry Schwartz on May 3, 2018 Google announced that it has updated how it counts impression metrics within Google AdSense. Google did say that although the metrics for impressions may look different, publishers should not expect earnings to be “impacted by this change.” Google … Continue reading Google AdSense updates impression metrics, but earnings should not be impacted
Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer
Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer by Laurie Sullivan @lauriesullivan, May 3, 2018 Google has placed restrictions on media buyers who use its data transfer service and DoubleClick ID. The company said it will no longer allow buyers to use the DoubleClick ID when using its data transfer service, according to … Continue reading Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer
Intent-based keyword research: Let Google be your guide
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or m Jacob Baadsgaard on May 2, 2018 Whether paid or organic, when it comes to search marketing, keywords … Continue reading Intent-based keyword research: Let Google be your guide
Google Maps Being Abused By Scammers To Redirect Links
Google Maps Being Abused By Scammers To Redirect Links by Laurie Sullivan @lauriesullivan, May 2, 2018 Google Maps, a tool search that marketers frequently use to support campaigns, has been hit with another scam. Scammers have been abusing a feature in the Maps API, the link-shortening service on Google Maps. They redirect users to undesirable … Continue reading Google Maps Being Abused By Scammers To Redirect Links
Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say
Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say by Laurie Sullivan @lauriesullivan, May 1, 2018 Four media industry trade associations want Google to adjust its position when it comes to privacy and data protection. The controversy is centered on the European Union General Data Protection Regulation (GDPR), which the EU will begin enforcing … Continue reading Google Pushing Off GDPR Responsibilities To Publishers, Trade Groups Say
News Media Alliance Tells Google, Facebook to Take Responsibility For Fake News
News Media Alliance Tells Google, Facebook to Take Responsibility For Fake News by Melynda Fuller , April 30, 2018 After some muddled testimony, during which Mark Zuckerburg insisted Facebook is a tech company not a publisher, Facebook’s stock soared — despite some calls to delete the app. In addition to a major user-data scandal, the … Continue reading News Media Alliance Tells Google, Facebook to Take Responsibility For Fake News
Google Cofounder Cautions On The Use Of Artificial Intelligence
Google Cofounder Cautions On The Use Of Artificial Intelligence by Laurie Sullivan , Staff Writer @lauriesullivan, April 30, 2018 There is a cautionary tone to Sergey Brin’s annual shareholder letter this year, as the Alphabet president and cofounder shared his thoughts on the company’s services, artificial intelligence (AI) and the ability of AI to help computer systems … Continue reading Google Cofounder Cautions On The Use Of Artificial Intelligence
What You Need To Know About The March 7 Google Update
John Lincoln — April 23, 2018 Follow @johnelincoln— April 23, 2018 Have you heard? Google confirmed that it released a new algorithm update on March 7. Was your website hit? Have you noticed a change in rank for some of your most popular pages? Here’s what you need to know about the latest Google update. … Continue reading What You Need To Know About The March 7 Google Update
What Level is your Google Analytics?
Tyler Koenig — April 19, 2018 — April 19, 2018 This blog builds on the recent Forrester article by Brandon Purcell: “Four Levels of Effective Analytics Planning.” Forrester offers an outline on what is needed for a company to define their current customer analytics capabilities and how to develop a strategic plan on improving those … Continue reading What Level is your Google Analytics?
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