Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success Constantine von Hoffman on March 10, 2022 The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense, confirmed that digital transformation … Continue reading Only 11% of CMOs say they have achieved digital transformation goals
Tag Archives: Goals
4 Steps to Set Business Goals You’ll Actually Achieve in 2022
Michelle Palacios December 31, 2021 It’s so easy to get sucked into the day-to-day tasks of running a business and completely lose sight of your big picture goals but it doesn’t have to be that way. This year give yourself the gift of clarity with a simple 4 step system to set and achieve your … Continue reading 4 Steps to Set Business Goals You’ll Actually Achieve in 2022
4 Tools to Help You Visualize Your Goals
Susan Gilbert December 23, 2021 Today I have some resources to help you bring more creativity to your brand. Seeing your goals in a visual format can help keep bring your ideas to life. The most successful messaging comes out of creative brainstorming that reaches your community in a way that speaks to them directly. … Continue reading 4 Tools to Help You Visualize Your Goals
How to Use Intention-Setting to Set Better Business Goals
Michelle Palacios December 10, 2021 With 2022 rapidly approaching many business owners are eagerly wrapping up their 2021 plans and getting ready to set fresh goals for the new year. But before you dive headfirst into goal setting, it’s critical you pause and take a moment to set clear intentions for the coming year. Why … Continue reading How to Use Intention-Setting to Set Better Business Goals
Improve customer experience and hit marketing goals by mapping out the customer journey
HCL Unica’s Tom Hannigan shares insights from a hotel client with MarTech conference attendees. Chris Wood on November 19, 2021 When marketers implement new personalization and DX technology into their stacks, they expect better visibility into engagement with customers, and also measurable results. “Increasingly, we’re seeing marketers that have either weekly, monthly or quarterly goals, … Continue reading Improve customer experience and hit marketing goals by mapping out the customer journey
How to Write SMART Goals to Help You Succeed
Haiden Hibbert November 16, 2021 SMART goals can keep you committed and on track to getting what you want and seeing success in your career or personal life. Check out this guide that will help you learn how to write SMART goals for success. What Are SMART Goals? SMART goals are statements of things you’re … Continue reading How to Write SMART Goals to Help You Succeed
How to Set Social Media Goals for 2022
Susan Friesen November 16, 2021 Create the Most Effective Social Media Marketing Plan There’s a vast sea of social media information out there. Experts are everywhere, and there are just so many opinions on best practices and tactics. Not only that, but the platforms themselves are constantly changing, whether it’s adding new features, increasing character … Continue reading How to Set Social Media Goals for 2022
What Are SMART Goals and How Do They Work?
Haiden Hibbert November 1, 2021 As humans, we need fulfillment and happiness. And often, those things come from feeling like we’re working towards something. That means setting goals. The thing about goals, though, is that you can think about them in so many ways and use a different approach to setting and completing them. To … Continue reading What Are SMART Goals and How Do They Work?
Google Ads Group Conversion Goals For Bidding Optimization
Google Ads Group Conversion Goals For Bidding Optimization by Laurie Sullivan , Staff Writer @lauriesullivan, November 1, 2021 Google Ads introduced several new features around conversion goals on Monday. The conversion goal feature groups actions into categories based on a specific type of conversion. Marketers can use the feature to optimize bidding at the account or … Continue reading Google Ads Group Conversion Goals For Bidding Optimization
How to Create a MarTech Stack That Supports Your Growth Goals (+ Best Tools)
Alejandra Zilak September 19, 2021 Whether you’re a creative, entrepreneur, or into any type of industry where you get to share your gifts with other people, you’re likely aware that the only way to accomplish any level of success is with good marketing. Effective marketing. Smart marketing. But even knowing that on a fundamental level … Continue reading How to Create a MarTech Stack That Supports Your Growth Goals (+ Best Tools)