Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why he’s of two minds. Kyle Henderick on April 26, 2018 Last month, Google announced plans to bring its Accelerated Mobile Pages (AMP) technology to Gmail, giving subscribers the ability to … Continue reading The conflicted marketer’s take on AMP for Gmail
The New Gmail: What Will The Redesign Mean To Email Marketers? by Ray Schultz , Columnist, April 17, 2018 It may be hard to assess a change that is now only a rumor. But email professionals seem happy about the reported Gmail redesign. “The details are still trickling out and we’d hate to speculate before … Continue reading The New Gmail: What Will The Redesign Mean To Email Marketers?
Warren Knight — November 6, 2017 Gmail has just become a whole lot more intelligent. Just last week, Gmail made a huge change to their inbox, and one which I am fully on-board with. There have been many times where I have needed a Gmail add-on/extension to help me become more effective with my … Continue reading How To Use Gmail Inbox Add-Ons To Be More Productive
The Email Edge: Does The Gmail Study Have The Stuff? by Ray Schultz, Columnist, February 17, 2017 Gmail users are ignoring Gmail’s inbox classification plan — only a third employ it, and they haven’t turned it into a promotional ghetto, according to a Return Path study issued earlier this month. But they still seem to … Continue reading The Email Edge: Does The Gmail Study Have The Stuff?
Susan Gilbert — February 13, 2017 Follow @SusanGilbert— February 13, 2017 Improve Your Gmail with These 4 Email Management Tools Today I have some email management resources to help you improve your reach through Gmail. Here’s four links with tips and tricks to kick start your Monday. It’s important to have a professional email template … Continue reading Better Email Management Tools for Gmail
by Kevin George Follow @imkevin_monkSeptember 16, 2016 Sometimes prayers work real fast. On 14th September 2016, Monks had released an article on various HTML email hacks while coding for Gmail and we were hopeful for a miracle. As a recent update, Google’s Developer Page came out with news that sent shockwaves around the email marketing … Continue reading Gmail Supports Responsive Emails – Myth or Reality?
by Nathan Latka August 1, 2016August 1, 2016 Every Monday morning, you find yourself sitting down to send 10-15 emails to people you’d love to get responses from. Maybe they are cold prospects, or potential joint venture partners, or press outlets you’re hoping to get coverage in. Regardless of why you email, to ultimately get … Continue reading 3 Secret Gmail Buttons To Guarantee Your Cold Emails Get Opened
by Larry Kim February 1, 2016February 1, 2016 Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online – in their inboxes. I’ve been obsessed with mastering them lately and today I’m going to reveal what I’ve learned. What Are … Continue reading Cracking the Code on Gmail Ads: My 7 Best Tips
Out of beta, the ads expand to deliver a landing page experience within Gmail. Ginny Marvin on September 2, 2015 Google has announced the roll out of native Gmail ads to all AdWords advertisers. The ads, which appear at the top of the Promotions tab in personal Gmail inboxes, have been in beta since 2013 and … Continue reading Expandable Native Gmail Ads Now Available To All In AdWords
Google announced Postmaster Tools last month, but many email marketers aren’t fully utilizing it yet. Columnist Tom Sather explains how you can use the data it provides to overcome common deliverability issues. Tom Sather on August 19, 2015 Last month, Google made a major announcement about the introduction of Postmaster Tools that should have most … Continue reading How Email Marketers Can Make The Most Of Gmail Postmaster Tools
