CTV Drove 50% Of Global Ad Impressions For Retailers In 2022 by Karlene Lukovitz @KLmarketdaily, July 6, 2023 Connected TV solidified its dominance of advertising video impressions among retail advertisers globally in 2022, generating 50% of these impressions, according to Innovid’s latest report on retail advertising trends. That was virtually flat with 2021’s 52%, and … Continue reading CTV Drove 50% Of Global Ad Impressions For Retailers In 2022
Digital is a “victim” of its own success: It now accounts for 68% of all ad spending and is on course to hit 75% by 2028. Constantine von Hoffman on June 12, 2023 Global digital ad spending will “only” increase at 8.4% in 2023, according to a GroupM report out today. This is its smallest … Continue reading Global digital ad spend set to grow 8.4% this year
TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal by Karlene Lukovitz @KLmarketdaily, May 24, 2023 NBCUniversal, including Peacock, is the latest company to qualify for The Trustworthy Accountability Group (TAG) Brand Safety Certified Seal on a global basis. TAG, created by the American Association of Advertising Agencies, Association of National … Continue reading TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal
CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform by Karlene Lukovitz @KLmarketdaily, May 11, 2023 Connected TV (CTV) now accounts for more than half (51%) of global video impressions — up 10.9% compared to CTV’s 2021 share, according to Innovid’s latest benchmarks report. CTV accounted for just 31% of total … Continue reading CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform
Boost your SEO strategy with this guide to outsourcing link building for better website visibility. Admix Global on April 26, 2023 Are you tired of spending countless hours on link building for your website only to see minimal results? In this article, you’ll find some risk-free tips on outsourcing link building effectively, so you … Continue reading How to outsource link building: Benefits and tips to follow by Admix Global
Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2023 Search initially changed technology and the way marketers market. Now technology is changing search. Driven by the rapid acceleration of retail media, as well as new generative AI applications, total search spending is projected to … Continue reading Global Search Ad Spend Forecast To Reach $350.4B, Retail Media Challenges Growth
By Christopher Cason April 08, 2023 Heading into next week’s playoffs, the Milwaukee Bucks have the best record in the NBA. They posted this season’s longest winning streak (16 games), and they’ve gone about their business without the drama that makes for headlines and fuels talking-head debate shows. As the Bucks pursue their … Continue reading How the Milwaukee Bucks built a thriving global brand
By Kathleen Hogan March 30, 2023 At the heart of any organization, people are the driving force. And the past few years have not been easy on any of us. The pandemic, ongoing global unrest, and an unstable economy, among other significant changes, have challenged workers in ways like never before. Today, I believe … Continue reading Microsoft Chief People Officer: We are experiencing a global human energy crisis
Download the 2023 Consumer Trends Index to gain a deeper understanding of your customers and better meet their needs. Digital Marketing Depot on March 16, 2023 at 10:24 am | Reading time: 1 minute Stay ahead of the curve with the 2023 Consumer Trends Index report. This report from Marigold provides valuable insights into the … Continue reading Uncover the latest global consumer attitudes and trends by Digital Marketing Depot
TransUnion Rebrands, Explains ‘Tru’ Strategy by Laurie Sullivan @lauriesullivan, February 22, 2023 TransUnion has announced the rebrand of its global data-solutions business, combining thousands of business-to-businesses (B2B) product lines into seven. The move follows the acquisitions of Neustar and Sontiq in December 2021. The new name of the product group is Tru. The agency Bluegreen helped … Continue reading TransUnion Rebrands Global Data Solutions, VP Of Global Brand And Marketing Talks About Strategy
