New feature allows custom filters based on users’ unique campaign naming convention. Constantine von Hoffman on April 5, 2022 Integral Ad Science, the ad verification and optimization platform, has unveiled a series of new features to provide advertisers with increased visibility into campaign performance. A unified view. New Unified View reporting will allow clients to … Continue reading IAS announces reporting enhancements to provide a unified view of global campaigns
Tag Archives: Global
Russia’s war with Ukraine could permanently reshape the global supply chain
By Tinglong Dai March 15, 2022 Francis Fukuyama, the American political scientist who once described the collapse of the Soviet Union as the “end of history,” suggested that Russia’s invasion of Ukraine might be called “the end of the end of history.” He meant that Vladimir Putin’s aggression signals a rollback of the … Continue reading Russia’s war with Ukraine could permanently reshape the global supply chain
Video Collaboration, Baidu Global And Microsoft’s Xandr Get Together
Video Collaboration, Baidu Global And Microsoft’s Xandr Get Together by Laurie Sullivan , Staff Writer @lauriesullivan, (March 11, 2022) Baidu Global Business Unit on Thursday announced MediaGo, its artificial intelligence integrated marketing platform, will collaborate with Xandr, a data-enabled technology ad platform. The business now operates independently under the name DO Global. It is responsible for … Continue reading Video Collaboration, Baidu Global And Microsoft’s Xandr Get Together
Report: Global In-Game Advertising Grew Over 9% In 2021
Report: Global In-Game Advertising Grew Over 9% In 2021 by Todd Wasserman , January 14, 2022 In-game advertising grew over 9% in 2021, led by the Asia-Pacific, according to a report from Technavio. The report notes that Asia-Pacific is the largest market for in-game advertising. The increase in penetration of Internet connections along with the … Continue reading Report: Global In-Game Advertising Grew Over 9% In 2021
8 Steps to Going Global
Dave Sutton October 19, 2021 Many marketers have a natural desire for their businesses to grow globally. After all, going global means more customers, increased brand awareness, and potential for increased profitability. However, putting the plan to go beyond the border into action can be difficult, especially if you have never done anything like this … Continue reading 8 Steps to Going Global
Vaccine Logistics: Technological Solutions Necessary for Fighting Covid on a Global Scale
Rocky Osborn July 2, 2021 AstraZeneca, Pfizer, Covishield — the names that instill hope. The battle against the pandemic is on, and scientific labs across the globe are developing vaccines. Mere vaccines are just one side of the coin. The other one is the actual journey to a patient. A single malfunction across the supply … Continue reading Vaccine Logistics: Technological Solutions Necessary for Fighting Covid on a Global Scale
5 Keys to Building a Global Employee Engagement Program
Kellie Wong June 25, 2021 As the trend towards globalization accelerates, it brings with it new HR challenges. The number of large multinational enterprises worldwide (with revenues of at least $ 200 billion) is expected to reach 13,900, with uncountable numbers of smaller organizations also building networks across borders. “The psychological and emotional reaction people … Continue reading 5 Keys to Building a Global Employee Engagement Program
Rebuilding After a Global Pandemic? Use Honesty and Integrity, and Trust Your Ability to Deliver
Daniel Burrus June 1, 2021 Global lockdowns, a dangerous virus, a tumultuous election, social distancing and masks versus no masks; 2020 was an uncertain year to say the least. With the diverse set of issues we faced having lost our sense of normalcy, one that affected everyone was an unfamiliar breach of trust. The world … Continue reading Rebuilding After a Global Pandemic? Use Honesty and Integrity, and Trust Your Ability to Deliver
Email Marketing Localization: How to Optimize Your Global Email Strategy
Mary Dolan April 6, 2021 Here’s a confession: I’m tired of being at home. Don’t get me wrong, I love my city. But not being able to travel to other cities or countries for so long is more than a little difficult. If you’re anything like us, you’ve probably been daydreaming about visiting other countries … Continue reading Email Marketing Localization: How to Optimize Your Global Email Strategy
How Going Global From the Get-Go Can Help You Grow a More Sustainable Business
Jason VandeBoom March 30, 2021 Many new and scaling companies take an all-or-nothing approach to global growth, believing there’s no point in expansion until “you’re ready” with the currency, the website translation and the team in place. But sustainable international growth should be part of your company’s DNA from the start and not just something … Continue reading How Going Global From the Get-Go Can Help You Grow a More Sustainable Business
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