A North American brand and celebrity SMS platform partners with a European omnichannel messaging service to grow both their audiences. Kim Davis on December 12, 2023 Omnichannel messaging platform Infobip has announced a partnership with SMS customer engagement platform Community allowing both vendors to expand their geographic footprint. U.S.-based Community will have an opportunity to … Continue reading Infobip partners with Community to launch a global messaging offering
Tag Archives: Global
How Kendrick Lamar and Global Citizen are putting Africa on the map of touring musicians
By KC Ifeanyi December 07, 2023 For a major artist like Kendrick Lamar, dropping a new album is an event in its own right—and where an artist chooses to do it can carry some weight. So when the L.A.-based rapper journeyed all the way to Accra, Ghana, for the release of 2022’s Mr. Morale … Continue reading How Kendrick Lamar and Global Citizen are putting Africa on the map of touring musicians
Unleashing Women Entrepreneurs: Boosting Global Economy
Unleashing Women Entrepreneurs: Boosting Global Economy Deanna Ritchie / Sep 27, 2023 On 21 September 2023, the United Nations (UN) demonstrated its commitment to inclusive funding by highlighting the importance of empowering female entrepreneurs to achieve gender equality and stimulate global economic growth. This undertaking includes implementing targeted measures that close the gender divide … Continue reading Unleashing Women Entrepreneurs: Boosting Global Economy
Why global brands are flooding European football leagues
U.S. audiences have more access than ever to European leagues, so stateside marketers take note. Here are the latest sponsorships trends. Chris Wood on August 17, 2023 The “big five” European football leagues (called “soccer” in the U.S. and nowhere else) have secured more brand sponsorships than ever before. Combined, the leagues are close to … Continue reading Why global brands are flooding European football leagues
Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’
Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’ by Laurie Sullivan @lauriesullivan, August 15, 2023 Teads, a global media platform, and Lumen Research, which focuses on attention, have been working to expand attention-measurement research to deliver consistent data to advertisers. On Tuesday the companies will announce findings in a study on global analysis … Continue reading Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’
CTV Drove 50% Of Global Ad Impressions For Retailers In 2022
CTV Drove 50% Of Global Ad Impressions For Retailers In 2022 by Karlene Lukovitz @KLmarketdaily, July 6, 2023 Connected TV solidified its dominance of advertising video impressions among retail advertisers globally in 2022, generating 50% of these impressions, according to Innovid’s latest report on retail advertising trends. That was virtually flat with 2021’s 52%, and … Continue reading CTV Drove 50% Of Global Ad Impressions For Retailers In 2022
Global digital ad spend set to grow 8.4% this year
Digital is a “victim” of its own success: It now accounts for 68% of all ad spending and is on course to hit 75% by 2028. Constantine von Hoffman on June 12, 2023 Global digital ad spending will “only” increase at 8.4% in 2023, according to a GroupM report out today. This is its smallest … Continue reading Global digital ad spend set to grow 8.4% this year
TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal
TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal by Karlene Lukovitz @KLmarketdaily, May 24, 2023 NBCUniversal, including Peacock, is the latest company to qualify for The Trustworthy Accountability Group (TAG) Brand Safety Certified Seal on a global basis. TAG, created by the American Association of Advertising Agencies, Association of National … Continue reading TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal
CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform
CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform by Karlene Lukovitz @KLmarketdaily, May 11, 2023 Connected TV (CTV) now accounts for more than half (51%) of global video impressions — up 10.9% compared to CTV’s 2021 share, according to Innovid’s latest benchmarks report. CTV accounted for just 31% of total … Continue reading CTV Now Generates Over Half Of Global Video Ad Impressions, Dynamic Ads Outperform
How to outsource link building: Benefits and tips to follow by Admix Global
Boost your SEO strategy with this guide to outsourcing link building for better website visibility. Admix Global on April 26, 2023 Are you tired of spending countless hours on link building for your website only to see minimal results? In this article, you’ll find some risk-free tips on outsourcing link building effectively, so you … Continue reading How to outsource link building: Benefits and tips to follow by Admix Global
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