Tag Archives: Gives

Beacon Use Gives Retailers An Edge With Shoppers

Retail Marketing

Beacon Use Gives Retailers An Edge With Shoppers by Laurie Petersen, Columnist, April 10, 2017 Beacons have sometimes gotten a bad rap but with “always on” consumers, their ability to deliver personalized customer experiences in the moment makes them well worth experimentation. Luigi Ferguson, assistant vice president of SEO for Ansira, a customer engagement consultancy, … Continue reading Beacon Use Gives Retailers An Edge With Shoppers →

5 Ws of the sharing economy: How social data gives marketers a competitive edge

Social Data

Why should you be paying attention to the sharing economy? Columnist John Donnelly III dives into the social data that shows the sharing economy’s explosive growth and what marketers stand to gain from it. John Donnelly III on September 27, 2016 Not long ago, when you needed a ride in your city, you’d call a … Continue reading 5 Ws of the sharing economy: How social data gives marketers a competitive edge →

4 Ways Call Attribution Gives Your Marketing Analytics an Edge

Call To Action

by Andrew Sheridan July 19, 2016July 19, 2016 Marketing leaders rely on analytics to optimize their marketing campaigns and prove results. Data is the foundation of all analytics, but without robust, reliable data your analytics strategy may fall short at crucial moments. By cultivating the right data sources you can ensure your marketing analytics will … Continue reading 4 Ways Call Attribution Gives Your Marketing Analytics an Edge →

Snapchat Gives Marketers Ways To Make Money On Platforms Other Than Google, Facebook

Snapchat Business

Snapchat’s latest ad push opens the mobile video space for everyone by Frank Sinton Jun 20, 2016 Snapchat just took the next logical — and very big — step in a months-long process of becoming a “grown-up” social media site when it announced that it would open its platform to select third-party advertisers and ad-tech … Continue reading Snapchat Gives Marketers Ways To Make Money On Platforms Other Than Google, Facebook →

Content Curation Platform Livefyre Gives Marketers Another Storytelling Tool By Adding Storify2

Content Management

Newest version of Livefyre’s 2013 acquisition adds team collaboration, creation of entire web pages, and live updating. Barry Levine on March 1, 2016   In 2013, content curation platform Livefyre bought Storify, a tool for combining social posts into a single story. Today, Livefyre is announcing Storify 2, an updated version that is integrated with … Continue reading Content Curation Platform Livefyre Gives Marketers Another Storytelling Tool By Adding Storify2 →

Three Reasons Why Video-Enabled Recruiting Gives You An Unfair Advantage

Career Development

Kevin GrossmanFebruary 28, 2015 Image courtesy of PeopleFluent Over the past decade companies have been slowly warming to video-enabled recruiting options to screen candidates from anywhere with an Internet connection. Many job seekers have also recorded their own “job experience” videos that they post online on blogs and YouTube to capture the attention of recruiters … Continue reading Three Reasons Why Video-Enabled Recruiting Gives You An Unfair Advantage →

Email Marketing, Social Media Marketing, Online Reviews – Which Gives the Best ROI?

Online Sales Guide

Proving ROI is one of the biggest pressures for modern marketers, especially as technology keeps changing the goalposts. Where should you be investing your time and money? One day it’s all about email, the next social media – but what gives the best online marketing ROI? And should you ditch what you know just to … Continue reading Email Marketing, Social Media Marketing, Online Reviews – Which Gives the Best ROI? →

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