Lee KennyJanuary 13, 2015 Welcome to 2015. The year you really prove that you are a Go getter and that your small business is going to explode online and with social media. Sound a bit familiar to last year? How did that work out? I’m sure you made progress, a few mistakes, but inched forward … Continue reading Give And Ye Shall Receive: Social Media For Small Business In 2015
Rachel SerpaJanuary 6, 2015 Ask anyone and he or she will probably tell you: yes, Starbucks makes a mean latte. The lattes, however, are only part of the reason why coffee lovers across the globe line up at their local Starbucks on a regular basis. If you’re a frequent customer, the baristas will greet you … Continue reading How to Give Customers A Personal, “Coffee Shop” Experience on Your Site
Finding it hard to integrate new tactics and technologies into your work routine? Columnist Rachel Balik suggests freeing up your time by dropping these 5 bad marketing habits. Rachel Balik on December 12, 2014 As 2014 draws to a close, many of us are trying to both take stock of the year … Continue reading Five Bad Marketing Habits To Give Up
by Amanda Hinkle, November 21, 2014 For email marketers, the phrase “Thank You” may conjure up thoughts of post-purchase campaigns and the opportunity to upsell for an extra boost in incremental revenue. Sure, giving thanks when money is exchanged is appropriate and necessary, but there are also less direct – and just as valuable … Continue reading Give Thanks To Your Customers — Here’s How
Stephanie Ashton November 17, 2014 With the holidays fast approaching, customers have already begun preparing their shopping lists and checking them twice. However, amidst the holiday hustle and bustle, shopping can sometimes be regarded as a chore, with friends and family making the yearly trek to their neighborhood malls, or spending hours carefully selecting the … Continue reading Give the Gift of Great UX: 3 Ways to Turn Holiday Shoppers into Year-Round Customers
By Peter Helmer, Published November 3, 2014 According to a CSO Insights study, most sales reps are actually selling only two days a week. What are they doing the other three days? Look to your right. If you could give your sales reps even a half day more selling time, how much would that be … Continue reading How To Give Your Sales Reps More Selling Time
By Martha Spelman, Published November 1, 2014 You get an email from a colleague: “I’m in a crunch…I need a referral to someone who can [design a website], [help with SEO], [act as an interim CFO], [be an expert witness], [advise on Sarbanes-Oxley], [build a web app], [sells the particular product I’m looking … Continue reading Need Help? How To Get And Give Referrals
By Anton Koekemoer September 29 2014 Many whitepapers, articles, and blog posts have been written over the last little while regarding content marketing and its impact on your digital marketing campaign, but in reality, this isn’t a new buzz word or trend. Google has been saying for years that you should always focus on quality … Continue reading 6 targeted content marketing tips that will give you real results
At the Gathering of the Vibes music festival, besides the great live bands, I particularly enjoyed wondering around the camping area. It’s fun to encounter interesting people who are part of the same tribe! On Saturday morning, I saw a bunch of tie-dye shirts and figured that somebody was selling them. Tie-dye is very popular … Continue reading Why SMBs Should Give Things Away for Free
Article by Michael A. Goldberg Minden Gross LLP Although to most of the world the federal Budget tabled on February 11, 2014 (the “Budget”) may have seemed to be of limited consequence, there are many tax practitioners and clients who will be significantly affected by its content. From painful changes to the taxation of estates, … Continue reading Canada: Sell Now: How The 2014 Budget May Impact Small Business Owners’ Exit Strategies
