European Union passes landmark laws to rein in big tech Daniel Cooper @danielwcooper Today, after months of negotiations and procedural hurdles, the European Union has passed a pair of landmark bills designed to rein in Big Tech’s power. The Digital Markets Act and Digital Services Act are intended to promote fairer competition, … Continue reading Tech giant ‘gatekeepers’ must comply with all of the EU’s new digital market rules
Google Talks Back: Tech Giant Asks Court To Drop Suit Over Alleged Spam Bias by Ray Schultz , February 8, 2023 Google has asked a federal court to toss a lawsuit filed against it by the Republican National Committee (RNC) over alleged bias in spam-filter placement. The RNC sued last year after an academic report … Continue reading Google Talks Back: Tech Giant Asks Court To Drop Suit Over Alleged Spam Bias
By Mark Wilson February 06, 2023 I consider my living room couch to be a sacred place, defiantly facing my TV, as a vessel for upholstered, uninterrupted media consumption. But I also recognize the archaic cringe of this entire setup, and how much of my home is situated around a single, relatively dumb screen. … Continue reading Samsung’s couch of the future is a giant hammock
CTV’s Advertising Growing Pains On Display, As Giant Netflix Stumbles by Karlene Lukovitz @KLmarketdaily, December 16, 2022 Connected TV (CTV) continues to be near the top in terms of ad category spending growth, with eMarketer projecting 27.2% growth, to $26.9 billion, in 2023. That’s on top of estimated growth of 23% this year, to $21 … Continue reading CTV’s Advertising Growing Pains On Display, As Giant Netflix Stumbles
By Sam Becker September 10, 2022 Tens of millions of Americans live outside of the mainstream financial system, and as many as 11%—or an estimated 50 million, as of 2022—can be classified as “credit invisible.” That means that they have no or little credit history; and as a result, could be denied access … Continue reading Citi’s head of racial equity talks about how the financial giant is fixing ‘credit invisibility’
Adam Henshall — February 12, 2018 — February 12, 2018 The franchise model of doing business is a decidedly American affair. The concept marries the power and scale efficiencies of large corporate bodies with the entrepreneurialism and hard work of mom-and-pop small business. According to the United States International Trade Association: there are over 780,000 … Continue reading How Does a Franchise Work? Uncover The Secret Sauce of an American Franchise Giant
by Larisa Bedgood Follow @https://twitter.com/DataMentorsOctober 5, 2016 Numerous digital technologies and online marketing channels are available to today’s marketers, however email marketing is still considered the giant of digital marketing. In fact, email is actually increasing in popularity as younger generations flock to their smartphones to communicate with their peers, social networks, and favorite brands. … Continue reading Email Marketing: Still the Giant of Digital Marketing
A first-hand look at the ecosystem swirling around bot traffic. Ginny Marvin on September 24, 2015 Just ahead of Advertising Week in New York, Bloomberg Businessweek’s cover story takes a first-hand look at the market for fake digital traffic across the Web. It’s a juicy story worth reading, with details about why the advertiser’s dream of being … Continue reading Businessweek Investigation Sheds Light On Giant Market For Fake Web Traffic
Mike WhitneyJuly 23, 2015 Facebook, always known to be a giant, is appearing increasingly friendly as of late. To publishers (and advertisers), that is. Whether the discussion is about social media, media in general, new avenues for publishing content, or anything else vaguely media-related – Facebook is likely to come up at some point. With … Continue reading A Friendly Giant: How Facebook is Using Instant Articles to Woo Publishers
Dorien Morin-van DamMarch 14, 2015 25 Steps To Take, Starting Now, To Avoid The Biggest Email Marketing Mistake I Ever Made! Ha! I am doing it. I am about to put down on paper the BIGGEST mistake I made in all of my marketing and it’s right there in the title: I made a huge … Continue reading My Big Email Marketing Blooper And How To Avoid This Giant Mistake
