Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study. Andy Taylor on August 19, 2016 Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched … Continue reading Getting to the bottom of Google expanded text ad CTR and CPC
by Nadya Khoja Follow @nadyakhojaAugust 14, 2016 “Addictive Content” is the new term for 2016 that all content marketers need to pay attention to. Creating consistent and engaging content is no longer enough, it needs to become addictive- a drug that can’t be dropped. Is there a formula or a recipe for creating this type … Continue reading Getting Expert Influencers to Contribute to Your Blog Content [Infographic]
by Greg Cawood July 26, 2016 Follow @iqnectionJuly 26, 2016 It’s less than 24 hours since the trade show ended. You are back at your desk with a pile of business cards. You know that you need to contact the people that you met, but what should you say? How should you contact them? … Continue reading Getting The Most From Your Trade Show
by Mark Preston July 22, 2016 Follow @MarkPreston1969July 22, 2016 Starting up a business for the first time can be very daunting and there are so many different things to think about. During my 15+ years in business, I have helped many small business start-ups. I am also a business mentor to many start-ups. I … Continue reading I’m Sick and Tired of Business Start-ups Getting Ripped Off
How can retailers overcome their challenges with mobile? Columnist Josh Todd shares what they’re doing wrong and how they can turn things around. Josh Todd on July 13, 2016 It seems like every day another major retailer is in the news struggling to maintain profits. Major brands from Walmart to Best Buy have alarmed shareholders … Continue reading How retailers are getting mobile engagement wrong
You’ve put time and effort into your content, but it’s not getting the traction you’d hoped for. What can you do? Columnist Jayson DeMers helps identify the underlying issue and suggests solutions. Jayson DeMers on July 12, 2016 Shares are a big deal for content. These shares come in two forms: A user can share … Continue reading 3 reasons your content isn’t getting shared — and how to fix them
by Taylor Davis July 9, 2016July 9, 2016 In 1452, Leonardo da Vinci wanted a job in Milan so, he put together a list of his skills and accomplishments to make a case for himself. In doing so, he created what is now an essential part of any job search — the resume. But after … Continue reading Is the Resume Dead? How Today’s Candidates are Getting Hired
by Jennifer Hanford July 1, 2016 Follow @jennghanfordJuly 1, 2016 Savvy small business owners know they should always be marketing their brands. It’s essential they do so in order to keep their pipelines filled and to stay in business. Whether you’re launching a startup or already a seasoned entrepreneur, you may wish to consider actively … Continue reading Getting Noticed at Corporate Events: 5 Top Tips
by Mickie E Kennedy June 29, 2016 Follow @ereleasesJune 29, 2016 Often when you think of social media for business, you immediately think of Facebook or Twitter. Many companies don’t even consider YouTube as a great alternative to the standard networks, which can be a boon for you. YouTube levels the playing field, allowing smaller … Continue reading 7 Tips for Getting Started on YouTube for Business
In light of recent survey data from BrightLocal, columnist Myles Anderson shares tips for local search marketers looking to acquire new business. Myles Anderson on June 28, 2016 Is selling SEO services getting harder, or are SEOs just not that good at it? I ask this question this because I’ve recently had a number … Continue reading Is selling SEO services getting harder or are SEOs just not good at it?
