by Gina BottiOctober 2, 2016 Not every consumer wants to convert and make purchases online. Consumers that engage on social media platforms like Facebook also choose to connect with businesses offline by making a phone call. So much so that calls from Facebook and social advertising are expected to skyrocket nearly 200% between 2016 and … Continue reading How 4 Industries Are Getting Creative With Their Facebook Ads
by Jonny Rosen Follow @ohjonnySeptember 27, 2016 Facebook Live has introduced an innovative new option to reach your audience. You no longer have to confine yourself to updating short video updates after an event has passed or to “live blog” with snippets of text as you report from an event. Now, you can broadcast a … Continue reading Tips for Getting Started and Being Successful with Facebook Live
by Personal Branding BlogSeptember 21, 2016 When searching for a job, most established professionals make it a point to provide potential employers with a resume that’s filled with hands-on skills, past accomplishments and industry accreditation. As a young professional who’s just entering the workforce, however, you may not have that luxury. In this case, it … Continue reading Knowing Your Worth (and Getting it) as a Young Professional
by Joel Goldstein Follow @joelgoldsteinSeptember 13, 2016 Has your eye ever started to wander towards the items merchandised around you at the checkout counter? Do you find yourself giving into temptation and adding one last product to your grocery cart or shopping basket because you just can’t resist? You’re not alone. Items placed at the … Continue reading Why Getting Your Product On the Checkout Counter May Make or Break Your Success
Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study. Andy Taylor on August 19, 2016 Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched … Continue reading Getting to the bottom of Google expanded text ad CTR and CPC
by Nadya Khoja Follow @nadyakhojaAugust 14, 2016 “Addictive Content” is the new term for 2016 that all content marketers need to pay attention to. Creating consistent and engaging content is no longer enough, it needs to become addictive- a drug that can’t be dropped. Is there a formula or a recipe for creating this type … Continue reading Getting Expert Influencers to Contribute to Your Blog Content [Infographic]
by Greg Cawood July 26, 2016 Follow @iqnectionJuly 26, 2016 It’s less than 24 hours since the trade show ended. You are back at your desk with a pile of business cards. You know that you need to contact the people that you met, but what should you say? How should you contact them? … Continue reading Getting The Most From Your Trade Show
by Mark Preston July 22, 2016 Follow @MarkPreston1969July 22, 2016 Starting up a business for the first time can be very daunting and there are so many different things to think about. During my 15+ years in business, I have helped many small business start-ups. I am also a business mentor to many start-ups. I … Continue reading I’m Sick and Tired of Business Start-ups Getting Ripped Off
How can retailers overcome their challenges with mobile? Columnist Josh Todd shares what they’re doing wrong and how they can turn things around. Josh Todd on July 13, 2016 It seems like every day another major retailer is in the news struggling to maintain profits. Major brands from Walmart to Best Buy have alarmed shareholders … Continue reading How retailers are getting mobile engagement wrong
You’ve put time and effort into your content, but it’s not getting the traction you’d hoped for. What can you do? Columnist Jayson DeMers helps identify the underlying issue and suggests solutions. Jayson DeMers on July 12, 2016 Shares are a big deal for content. These shares come in two forms: A user can share … Continue reading 3 reasons your content isn’t getting shared — and how to fix them
