by James Scherer July 11, 2016July 11, 2016 Do you have a blog? Do you generate leads? Lead generation (through gated content) plays a pivotal role in the sales funnel of many businesses. It certainly has a central position in ours. But it’s exhausting – who are we kidding? Creating an entire ebook from scratch? … Continue reading How You Can Repurpose Your Content into Powerful Lead Generating Incentives
by Curtis Boyd July 1, 2016 Follow @CurtisFSMJuly 1, 2016 In today’s marketplace you will find a variety of tools and advice that yield all kinds of results. As a business owner it can be hard to know what advice to listen to and implement within your business model. The general consensus is the same … Continue reading Create a Review Generating Machine in 3 Easy Steps
by Megan Totka April 1, 2016 Follow @MeganTotkaApril 1, 2016 Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done. To get those leads moving through the funnel, focus on creating a stellar user experience. … Continue reading Lead Generating Machine: Is Your Website Actively Helping Your Business Grow?
by Kaitlin Loyal March 3, 2016 Follow @kipwingMarch 3, 2016 Guess what? B2B marketers say their primary objective is to deliver quality leads to their sales team. Okay, so that’s not surprising, but what is interesting is the tactics marketers are using to attract those leads – specifically an important tactic that they seem to … Continue reading The Link Between SEO and Generating Top Quality Leads
Columnist Andrew Waber delves into Facebook ad data and comes away with some best practices to help lead generation advertisers reach consumers at the right time. Andrew Waber on March 2, 2016 Back in September, I conducted an examination of e-commerce advertising and purchase activity run through Nanigans software, which was developed by the … Continue reading Generating Leads On Facebook: What You Need To Know
by Rick Whittington January 5, 2016 Follow @rickwhittingtonJanuary 5, 2016 According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 percent — that’s 277 percent better than Twitter or Facebook. On top of that, more than 80 percent of B2B leads gathered via all social media efforts combined come from … Continue reading 8 Ideas for Generating More Qualified B2B Leads on LinkedIn
by Elisa Gabbert December 1, 2015 Follow @egabbertDecember 1, 2015 You know how they say you should shake up your work-out routine from time to time to “shock your body”? (Real talk: I never do this.) The same is true of your keyword research routine – changing up your tools is a great way to … Continue reading 3 Cool New Keyword Tools for Generating Content Ideas
by Natalie Meehan November 25, 2015November 25, 2015 Over a billion dollars of VC funding has been spent on marketing analytics so far this year. With this growth, and the ever increasing portfolio of marketing analytics providers available today, comes a fresh challenge. It’s now largely the job of the CMO rather than the CIO … Continue reading Activating Over Generating: Creating an Analytics Culture
by Michaela Cheevers November 18, 2015November 18, 2015 & 9 Tips To Improve Sales Performance There has been constant debate over the best method for generating fully qualified leads for sales teams. Some salespeople rely primarily on email, and we’ve noticed a corresponding trend in technology offerings that assist heavily in email functionality. But what … Continue reading The Best Method For Generating Fully Qualified Leads [Infographic]
Ronn TorossianJuly 31, 2015 In today’s world, marketers should be aware of the fact that there are new ways to generate the attention of the media. A recent, popularized way is what is known as newsjacking. You’re probably thinking, “What is that?” Well, it is a process in which you take a breaking news story … Continue reading Generating Media Attention using Social Media and Newsjacking
