Josh Slone — January 1, 2020 Follow @Josh_Slone Reaching an important decision maker directly is always a challenge. They usually have people employed to take their calls to filter out sales reps and anyone else not deemed to be directly important. These are the Gatekeepers. Your sales success depends on knowing how to get past … Continue reading How to Get Past the Gatekeeper [A Guide to Getting Contact with Decision Makers]
Chris Lukassen — November 26, 2019 What is a Gatekeeper? The Gatekeeper is the single point of contact between the Scrum Team and the outside world. The Gatekeeper tends to block all connections between the Development Team and its stakeholders; all communication goes through him/her. The Gatekeeper may be acting as or really being an … Continue reading The Gatekeeper (A Misunderstood Product Owner Stance)
Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions by Laurie Sullivan @lauriesullivan, May 6, 2018 Google is removing anonymized and encrypted user IDs from DoubleClick data transfer starting May 25, to align its data practices with the European Union’s General Data Protection Regulations (GDPR). The changes apply to all companies using the DoubleClick ID feature, … Continue reading Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions
Kristen Buzzaird — October 11, 2017 — October 11, 2017 Inside sales reps agree that “getting past the gatekeeper” is a significant hurdle in their path to converting a lead into an appointment with a decision-maker. Get your head on straight. Just like any other pursuit in life, most of the game is mental. Once … Continue reading Getting Past the Gatekeeper
by Sabrina FerraioliAugust 14, 2016 Sometimes it seems that for every technological advance, there is a counter-force at work. Take the telephone. It’s a strategic tool for B2B lead follow-up, telemarketing and telesales. But with the ascendancy of voicemail and its handy helper Caller ID, it has become increasingly difficult to get a live prospect … Continue reading B2B Phone Sales Tips: Beating the Voicemail Gatekeeper
by Melissa Duko June 14, 2016June 14, 2016 In the Lord of Rings, the Fellowship of the Ring faces many obstacles. One roadblock in particular — unlocking The Doors of Durin — presents a unique challenge. There’s no key to unlock the door, rather The Fellowship must answer a riddle. In sales, gatekeepers are like … Continue reading 5 Proven Ways to Disarm the Gatekeeper
by Brandon Redlinger December 2, 2015 Follow @brandon_lee_09December 2, 2015 Sales development reps are tough people since they’re faced with many challenges every day. On one side, you’re being squeezed for the most possible qualified leads in the shortest possible time. On the other side, you’re getting turned away from prospect after uninterested prospect. In … Continue reading Getting Past the Gatekeeper and Talking with the Decision Maker
by Barbara McKinney November 24, 2015November 24, 2015 As telemarketers, we can all agree that contacting a decision maker is not always an easy task. First of all, there’s the problem of determining the topics you want to talk about. And then there are gatekeepers. But if you think gatekeepers are annoying, then you might … Continue reading Get Past That Gatekeeper Tith These Easy Strategies
