Tag Archives: Gain

How to Gain Actionable Insights from Social Media Listening

by William Comcowich March 18, 2016 Follow @CyberAlertMarch 18, 2016 More organizations are monitoring social media for mentions about the organization, its brands, competitors and industry issues, but many remain unsure how to achieve the full benefits of social media listening. According to a new research from eMarketer, 49% of marketing executives use social media … Continue reading How to Gain Actionable Insights from Social Media Listening

How to Use Google’s New AdWords Formulas to Gain Additional Insights into Call Data

by Jonathon Byrd February 12, 2016February 12, 2016 In late January, Google quietly released a new formula function for custom columns in AdWords. Using the custom formulas functionality, marketers can apply formulas to metrics available in the custom columns drop-down. For marketers importing call tracking data from Google Analytics and/or tracking calls directly from ads, … Continue reading How to Use Google’s New AdWords Formulas to Gain Additional Insights into Call Data

Influence & Gain Success in Social Selling Without Writing (Much)

by Bob Woods February 11, 2016 Follow @socialsalesbobFebruary 11, 2016 As a speaker, author, writer, trainer and coach in the Social Selling arena, it’s pretty easy to get people interested in a system of processes and strategies that leverage social platforms like LinkedIn and Twitter to build their businesses. I mention all of the ways … Continue reading Influence & Gain Success in Social Selling Without Writing (Much)