Tag Archives: Gain

TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement

TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement by Laurie Sullivan @lauriesullivan, September 28, 2021 TikTok wants to sell more advertising, but it needs to ensure advertising on its platform remains safe. Adding a partner like DoubleVerify, which can help brands measure viewability, fraud and in-geo impressions, might just convince them. The companies announced a … Continue reading TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement →

Gain the Benefits of Digital Marketing With These Tactics

Digital Marketing

Angela Hausman, PhD May 28, 2021 Everyone talks about the benefits of digital marketing for success and every expert urges firms to add digital marketing to their arsenal of marketing efforts. Yet, you might not feel you’re seeing the benefits of digital marketing in your campaigns. Well, don’t discard digital marketing as a valuable marketing … Continue reading Gain the Benefits of Digital Marketing With These Tactics →

How to Gain Real Followers on Instagram (Without Paying or Cheating)

Instagram Engagement

Mark Ankucic April 16, 2021 If you want to grow your brand, generate more leads, and attract more sales with Instagram, you need engaged followers. But scoring thousands of Instagram followers isn’t as easy as the Kardashians and Hadids make it look. What’s more, buying followers or using bots to boost your likes and comments … Continue reading How to Gain Real Followers on Instagram (Without Paying or Cheating) →

How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis

Branding Trends

How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis by Laurie Sullivan , Staff Writer @lauriesullivan, March 25, 2020 About half of consumers continue to stock up on essential items, with 78% acknowledging that it makes them feel safer. To 85% of those Americans, brand names no longer matter as long as they find the … Continue reading How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis →

What is Value Chain Analysis? How to Deliver Value & Gain a Competitive Advantage

Analytics

Oliver Peterson — December 31, 2019 How do you stand out against overwhelming competition? You need an edge; a value proposition isn’t enough on its own. You need to make sure you’re out-competing the competition by keeping costs down and understanding the value you’re delivering to your customer. But how do you continuously improve your … Continue reading What is Value Chain Analysis? How to Deliver Value & Gain a Competitive Advantage →

9 Proven Ways to Gain Influence, Money and Power

Business Development

John Rampton — December 13, 2019 Influence, money, and power are highly valued in society today. It makes sense. Being able to get others to do what you would like them to do can help your dreams become realities. Financial stability and freedom allow for more opportunity and comfortability in life. Having money and influence … Continue reading 9 Proven Ways to Gain Influence, Money and Power →

Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up

Marketing Guide

Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up by Laurie Sullivan @lauriesullivan, December 4, 2019 Pepperjam, a performance marketing and affiliate tech platform, ran its Black Friday shopping data, which shows the average order value (AOV) grew 16% year-over-year (YoY) in 2019, compared with 2018 for same-store advertisers. Data released Thursday … Continue reading Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up →

8 Ways to Gain Employee Respect

Employee Coaching

Max Palmer — November 7, 2019 To be an effective manager at work takes far more effort than meets the common eye. It is challenging to consider the needs, goals and unique personalities of multiple people while also completing the necessary tasks that you have each day. Despite the challenges, it is mission-critical to gain … Continue reading 8 Ways to Gain Employee Respect →

To gain actionable customer insights, ask the right questions

Customer Experience

Tom Shapiro, CEO for Stratabeat, outlines the critical questions brands should be asking their customers to deliver valuable digital experiences. Amy Gesenhues on November 6, 2019 Do you know why people show up on your website? Why they are interested in your brand? Do you know why they want to talk to your company? These … Continue reading To gain actionable customer insights, ask the right questions →

Email Acquisition: How to Gain More Quality Addresses (and Offset Risk)

Email Marketing Optimization

FreshAddress Staff — September 20, 2019 — September 20, 2019 rawpixel / Pixabay We recently sat down with Chris Marriott, President & Founder of Marketing Democracy, to chat about email acquisition, why it’s important to marketers, and how to get it right. How focused should marketers be on email acquisition and why? As we head … Continue reading Email Acquisition: How to Gain More Quality Addresses (and Offset Risk) →