Eric Vo — September 20, 2018 — September 20, 2018 Can businesses that still pull in revenue go bankrupt? The answer is yes. So how can small business owners prevent this from happening to them? From discounted cash flow analysis to cash flow projections, there are a number of methods to help business owners properly … Continue reading Using Cash Flow Projections to Look at the Future
John Aves — September 18, 2018 Follow @cp2experience — September 18, 2018 Changing customer behaviours, online and mobile migration, fintech and digital disruption, legacy systems, outdated, the death of the high street. Phrases often used to explain why the bank branch will soon be consigned to the history books. The reality underpinning the prediction is … Continue reading Step Into the Branch of the Future
Jeanette Maister — August 23, 2018 Follow @jeanettemaister — August 23, 2018 geralt / Pixabay To many people, applicant tracking systems (ATS) may seem out-of-date, but the reality is they’re a piece of technology that has open opportunities for improvement and innovation. Like a computer with multiple USB plug-in spots, applicant tracking systems are designed … Continue reading The Future of ATS: Where are Applicant Tracking Systems Headed?
Matt Ehrlichman — August 17, 2018 Follow @mattehrlichman — August 17, 2018 Free-Photos / Pixabay “Growth” is one of the most important words for any business. It encompasses everything from revenue to human capital, and it’s the word CEOs and PR professionals use to tell the world that a company is performing well. But it’s … Continue reading The Company of the Future: Unbundled and Uninhibited by Physical Barriers
Rollo Wenlock — August 7, 2018 Follow @RolloWenlock — August 7, 2018 We’ve all heard the stats: Video will be responsible for 82% of internet traffic by 2021. It’s already the hero across every social media and digital marketing channel and is becoming increasingly important for almost every department across the business. While we know … Continue reading Future Proofing Your Video Workflow: The Secret to Producing 10x More Video
Liz Papagni — August 1, 2018 Follow @mrktgworx — August 1, 2018 Marketers dropped the ball with Millennials, and they know it. Now that Generation Z is in charge of their own wallets, marketers are determined to correct past mistakes. Born from anywhere in the mid-90’s to the mid-2000’s, this generation wields 25.9% ($ 44 … Continue reading 4 Things to Know About the Future of Social Media for Gen Z
Is Pinterest The Search Engine Of The Future? by Aaron Goldman , Op-Ed Contributor, July 17, 2018 In 2002, then-Google CEO Eric Schmidt spoke at the Jupiter/Interactive Advertising Bureau Ad Forum. In response to a question about the future of search, he said, “The mistake we always make is, we assume the success in the … Continue reading Is Pinterest The Search Engine Of The Future?
TV Advertising’s Future Will Focus On What We Actually DO With Data by Dave Morgan , Featured Contributor, July 12, 2018 Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that’s not what you hear at most conferences, but as someone who … Continue reading TV Advertising’s Future Will Focus On What We Actually DO With Data
Marketers Of The Future: Specialists Vs. Generalists by Wayne St. Amand , Columnist, May 31, 2018 It’s no wonder marketers’ heads are spinning. Today’s always-connected and increasingly empowered consumers place elevated expectations on every interaction they have with a brand, whether online, in-store, or on their mobile device. These heightened expectations are forcing marketers to … Continue reading Marketers Of The Future: Specialists Vs. Generalists
Stacey Rudolph — May 12, 2018 — May 12, 2018 It is becoming apparent by the day that Voice Search usage is going to be the next big thing in the world of marketing by a mile. Recent advancement in natural language processing and artificial intelligence have made it possible for voice searches like Alexa … Continue reading Voice Search Usage on the Rise and How it Will Shape the Future of Marketing [Infographic]
