Looking to come up with the next “big idea” for your brand? Columnist Peter Minnium reveals some key components of effective creative ideas. Peter Minnium on December 4, 2015 “Are you kidding?!” exclaimed the major global agency creative director. “That’s not your idea!” She had been sitting quietly at the BuzzFeed offices listening to a … Continue reading What’s The Big Idea: The 3 Fundamentals Of Successful Digital Creative
Dave BrockOctober 21, 2015 Social Selling is the “Easy Button” for every sales person’s dreams of making quota. At least if you believe 75% of what’s written about Social Selling, all you have to do is leverage LinkedIn, Facebook, Twitter, Pinterest, or whatever your favorite social selling platform is–and you will be successful in sales. Make … Continue reading Bad Selling Fundamentals = Bad Social Selling!
Andrea EldridgeSeptember 23, 2015 Too Much Information – Nerds On Call Computer Repair Your Facebook friends list could include everyone from mom’s cousins to former high school teachers to co-workers. When you post something to social media, you really need to consider your audience before you click “share.” While we love sharing the details of great vacations and the exciting … Continue reading Social Media: TMI (Too Much Information) Fundamentals
Alexis GetscherAugust 26, 2015 Demand generation is a necessary function that bridges the gap between the sales and marketing departments. It creates and nurtures demand for your product or service while focusing on Return on Investment (ROI) for the company. Demand generation has five main goals: Connect marketing and sales Generate qualified leads Qualify and … Continue reading Back to Basics: 5 Demand Generation Fundamentals You Need to Know
Houston Barnett-GearhartMarch 24, 2015 According to one of my favorite motivational speakers, Jim Rohn, “Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.” This is especially true in the context of SEO. If you don’t know the difference between a canonical tag and hreflang tag; how responsive … Continue reading 3 Technical SEO Fundamentals You Shouldn’t Neglect
Leah KlingbeilFebruary 27, 2015 DISCLAIMER: This is very seriously, an introduction, so don’t be spooked if the language is somewhat simple. This article explores business growth strategy fundamentals, as more of a refresher, because we know that you have to be reasonably knowledgeable to have started your business in the first place! Everyone could use … Continue reading Back To Basics: Business Growth Strategy Fundamentals
Bryan KramerJanuary 6, 2015 I’m a massive advocate of Twitter. I’ve built relationships, business and tons of engagement. And yet I feel like a lot of the fundamentals are lost as people approach such an incredible network. I do believe we will all see changes on Twitter, but for now the dominance is becoming hard … Continue reading Top 6 Fundamentals of Using Twitter
By Gerardo A. Dada, Published November 6, 2014 This post appeared first as a contribution to Kapost’s Marketter blog – http://marketeer.kapost.com/content-marketing-competency/ For most marketers, content marketing is a priority. If you are in this camp, perhaps you have been thinking about how to build a content marketing machine. It is not easy. Most marketing teams … Continue reading 7 Fundamentals to Build a Content Marketing Competency
Advertising is a fundamental element of business since it brands and identifies the products and services companies may give to the public. Essentially, more people may be drawn in if an advertising campaign is very successful. advertising has a very large role in a company’s total marketing strategy, and it’s something that must never ever … Continue reading Marketing Fundamentals Regarding Effective Marketing
