Tag Archives: Fundamental

5 Fundamental Programmatic Skills to Brush up on in 2021

Melysa Chong January 22, 2021 A new year means new resolutions—a fresh start to develop new skills and sharpen old ones! New resolutions often come with new challenges. As a media buyer, you can likely trade ads in your sleep. And sometimes that means you find yourself on cruise control as you work through your … Continue reading 5 Fundamental Programmatic Skills to Brush up on in 2021 →

5 Fundamental Definitions of Employee Engagement

Employee Engagement

Barasha Medhi August 20, 2020 Employee engagement has been a top corporate buzzword in the last few decades. Despite its popularity, the definition of employee engagement still eludes most of us. The definition of employee engagement varies across organizations and company cultures. It is why a drastic difference in branches of the same organization is … Continue reading 5 Fundamental Definitions of Employee Engagement →

7 Fundamental Facebook Advertising Tips for Small Business Marketers

Facebook Advertisement

Michelle Morgan — February 15, 2020 It’s no secret that Facebook can be a fantastic place to reach new audiences and grow your business. We hear about crazy awesome success stories all the time: “I just put stuff on Facebook, and I don’t know what happened, but six months later I quit my job and … Continue reading 7 Fundamental Facebook Advertising Tips for Small Business Marketers →

Fundamental SEO Strategies for B2B Organizations

B2B SEO

Christa Tuttle — May 6, 2019 — May 6, 2019 DiggityMarketing / Pixabay The importance of search engine optimization (SEO) is widely recognized, yet all too often it’s not as high of a priority for B2B organizations, which is a bit mind-boggling when you consider the following statistics: 93% of online experiences begin with a … Continue reading Fundamental SEO Strategies for B2B Organizations →

The Fundamental Guide to the Contact Center RFP

Business Process

Amy Bennet — August 13, 2018 — August 13, 2018 Planning for 2019 already? You’re in good company. Contracting a new contact center outsourcer may be one of the most impactful decisions you make all year (no pressure, right?) You’re putting your brand and your customers in the hands of someone new, whose efforts will … Continue reading The Fundamental Guide to the Contact Center RFP →

7 Fundamental Rules of a Profitable Pricing Strategy

Marketing Strategy

by Dev Tandon July 14, 2016 Follow @thekinigroupJuly 14, 2016 Pricing plays a huge part in profit growth. After all, once you get your customers to pay more, you have more left over in your pocket. If only it were that simple. Pricing strategy has gotten so complicated that enterprise-level businesses have hundreds of professionals … Continue reading 7 Fundamental Rules of a Profitable Pricing Strategy →

Fundamental Insights To Make Your Landing Page Sticky

Website Landing Pages

by Andy Priesler May 20, 2016May 20, 2016 A well-designed landing page means more conversions. If your landing pages are not getting the conversions you want, then you will need to learn exactly what a landing page is and what it is not, how to make a landing page “sticky,” and check your design components … Continue reading Fundamental Insights To Make Your Landing Page Sticky →

7 Fundamental Steps to Creating a Blog Strategy that Sticks

Blogging Ethics

by Annaliese Henwood December 7, 2015 Follow @MktgInnovatorDecember 7, 2015 You know the importance of having a strategy for your blogging activities, but do you know how to establish this strategy? Creating a blog strategy is crucial to your work, but if it isn’t created effectively, it won’t be easy to maintain it. The most … Continue reading 7 Fundamental Steps to Creating a Blog Strategy that Sticks →

5 Fundamental Marketing A/B Tests Every Tech Company Should Run

Marketing Automation

Tony AdragnaJuly 15, 2015 The days of “trusting your gut” and rolling with it when it comes to marketing efforts are now gone. If your tech company isn’t seeing the results it wants in terms of marketing, solid A/B testing should be looked into. With A/B testing, you’re able to test various elements of your … Continue reading 5 Fundamental Marketing A/B Tests Every Tech Company Should Run →