Google Privacy Sandbox And The Radical Departure From Ad Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, October 10, 2023 What Google is doing in terms of changing ad targeting and protecting consumer privacy is a radical departure from how the industry works today, and it remains to be seen what will and will not work … Continue reading Google Privacy Sandbox And The Radical Departure From Ad Targeting
By Pete Weissman October 07, 2023 Some business leaders see a natural adversary in Shawn Fain, president of the striking United Auto Workers (UAW). But with labor winning the messaging war, I believe CEOs would be wise to study Fain’s command of the art of executive communications. As someone who’s advised CEOs on communications … Continue reading What CEOs can learn from UAW president Shawn Fain
Russ Ketchum, product director of Google Analytics, addresses some of the complaints about GA4 and looks at what changes are coming. Constantine von Hoffman on September 25, 2023 There are a lot of complaints about Google Analytics 4 (GA4). Some of these — the UI, for example — are based on users’ experience. Others are … Continue reading Separating fact from fiction: How real are the problems with GA4?
Evolution of Direct Selling from E-commerce to Social Commerce Sajin Rajan / Sep 20, 2023 Well, it’s been a long time since we’ve been exposed to the influence of technology on our daily routines. Does the idea of conquering the unimaginable with this potent and resounding force of transformation strike you as an intriguing possibility? … Continue reading Evolution of Direct Selling from E-commerce to Social Commerce
By Yonason Goldson September 17, 2023 The revered poet Robert Frost made no secret of his likes and dislikes. Discerning readers have no trouble recognizing that he favored the road less traveled, that he did not love a wall, and that he regarded systems with suspicion bordering on contempt. Although he left this world … Continue reading What we can learn from ants about reframing anxiety
By Associated Press September 08, 2023 WASHINGTON (AP) — The IRS announced on Friday it is launching an effort to aggressively pursue 1,600 millionaires and 75 large business partnerships that owe hundreds of millions of dollars in past due taxes. IRS Commissioner Daniel Werfel said that with a boost in federal funding and the … Continue reading The IRS is going after tax-dodging millionaires—with help from AI
Event sessions are a hidden source of original content. Learn how to repurpose them effectively to drive year-round activations. Lisa Shaw on September 8, 2023 My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates … Continue reading How to unlock more value from your event content
Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds by Laurie Sullivan @lauriesullivan, August 22, 2023 Eyeota, a Dun & Bradstreet, on Tuesday will release the results of a new campaign test as a part of its dual certification from independent data verification platform Neutronian, and IAB Tech Lab. The achievement of these certifications demonstrates the … Continue reading Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds
By Ross Rubin September 01, 2023 AI that creates essays, art, and even code, rivaling human output, could obviate many time-honored professions. But it has also threatened the jobs of some nonhuman workers: specifically, voice assistants. In the mid-2010s, as Siri, Alexa, and the Google Assistant proliferated, the initial buzz rivaled the excitement over … Continue reading Generative AI just might save Siri and Alexa from oblivion
By Jared Newman August 28, 2023 Note-taking might seem like a basic task, yet every app has a different concept of the best way to do it. Some focus on simplicity, with nothing but plain text pages in chronological order. Others offer heavy-duty formatting and let you connect your thoughts through links, tags, and … Continue reading The best apps for note-taking, from Apple Notes to Notion
