2024 calls for a deeper analysis of marketing initiatives, focusing on outcomes and finding the 200% better idea. Mark Ogne on January 12, 2024 As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. It’s a challenge beyond being more efficient with … Continue reading From efficiency to efficacy: 2024’s B2B marketing revolution
By James Scouller January 12, 2024 My younger executive coaching clients usually know nothing about the Apollo 13 rescue. Older clients know of it, but few know the details. Yet the story offers us fresh insights into what it takes to build high-performing teams. The BBC radio series, 13 Minutes To The Moon, created … Continue reading What leaders can learn from the Apollo 13 rescue
By Associated Press and Bobbie Gossage January 10, 2024 Twitch, the video game streaming platform acquired by Amazon a decade ago for close to $1 billion, is laying off more than 500 employees as the company tries to turn the tremendously expensive division profitable. Twitch CEO Dan Clancy in an email to employees said that even … Continue reading Tech layoffs: Amazon lays off hundreds from Twitch and Prime Video
Harness AI, scale data innovation and select the right marketing platforms to drive marketing growth in 2024. Ryan Phelan on December 13, 2023 Well, friends, we have reached the end of 2023. Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all … Continue reading 3 observations from 2023 to help you in 2024
This holiday gift guide offers thoughtful and innovative ideas tailored for the marketers in your life. Shama Hyder on December 7, 2023 Put away the fruit cake and ugly sweaters. This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. Channeling the spirit … Continue reading From tech tools to personalized presents: Holiday gifts marketers actually want
The requirements apply across the domain, forcing marketing and sales to work together on email strategy. Mike Pastore on December 6, 2023 This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily … Continue reading New rules for bulk email senders from Google, Yahoo: What you need to know
Everyone is talking about generative AI, but that may not be the best place to start your AI journey. Carlos Hidalgo on December 4, 2023 Artificial intelligence. It is everywhere, or so it would seem. I was at a recent marketing conference and as I scanned the agenda more than half of the sessions, including … Continue reading Getting the most from your AI investment
By MaryLou Costa When William Goff was looking for a new role earlier this year, there was one offer that stood out among the rest: a position with social learning platform Tigerhall. Goff, who had just welcomed his first baby, was able to take paid parental leave before he had even started his new … Continue reading The latest corporate benefit: Parental leave from your first day at work
Elon Musk responds to companies that pulled ads from X: ‘Go fuck yourself’ X CEO and former advertising executive Linda Yaccarino reportedly sat “stone-faced” during the tirade. Karissa Bell Thu, Nov 30, 2023 Slaven Vlasic via Getty Images Elon Musk, facing the fact that an already financially-precarious X could be poised to lose another … Continue reading Elon Musk responds to companies that pulled ads from X: ‘Go fuck yourself’
By Sarah Bregel November 29, 2023 Last Christmas, my teenage daughter didn’t write out her Christmas list like I kept asking her to do. Instead, she sent me an adorable and quirky video containing photos of the items she wanted, accompanied by notes revealing the specifics (“these in pink, but if they’re out of … Continue reading The latest TikTok trend: A Christmas wish list PowerPoint deck, from your kids
