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From friction to flow: A marketer’s secret productivity engine

Practical insights and strategies to align your personal rhythms with your daily demands as a marketer, enabling peak performance and sustainable productivity. Hana Jacover on February 22, 2024 As a marketer, you are an orchestrator of people, processes and technology. Purposefully harnessing the energy of the tools and minds needed to produce a desired state. … Continue reading From friction to flow: A marketer’s secret productivity engine →

Scaling personalized experiences: From anonymity to insight

Personalization Experiences

How can you tailor personalized digital experiences from the first anonymous click to deep, insightful engagement. Here’s a step-by-step guide and it all starts with tagging. Venkatraman Kannan on February 23, 2024 In the digital age, personalizing the user experience remains a paramount goal for marketers. Yet, how do we achieve this on non-gated websites where … Continue reading Scaling personalized experiences: From anonymity to insight →

Media Giant Walmart’s New Descriptor: From Online To Offline

Walmart

Media Giant Walmart’s New Descriptor: From Online To Offline by Laurie Sullivan , Staff Writer @lauriesullivan, February 20, 2024 Walmart became a media giant on Tuesday when it officially announced the acquisition of television manufacturer Vizio — not a surprising move given the company’s insatiable appetite for technology, content and advertising. The company has always been … Continue reading Media Giant Walmart’s New Descriptor: From Online To Offline →

How the USPS turned images from the James Webb Space Telescope into mailable art

Delivery Services

By Elissaveta M. Brandon February 06, 2024 In 2022, when NASA released some of the first photos the James Webb Space Telescope had captured of the universe, they sold like hotcakes. Pillars of Creation—three striking towers of gas and dust that look like arches and spires rising out of a desert landscape—were slapped on … Continue reading How the USPS turned images from the James Webb Space Telescope into mailable art →

Joe Rogan nabs an estimated $250 million from Spotify to share his big-brained ideas

Spotify

Joe Rogan nabs an estimated $250 million from Spotify to share his big-brained ideas The new multiyear deal even allows his content to stream on other platforms. Lawrence Bonk Fri, Feb 2, 2024 Spotify Everyone’s favorite former Fear Factor host Joe Rogan has signed a new deal with Spotify that’s likely to be worth … Continue reading Joe Rogan nabs an estimated $250 million from Spotify to share his big-brained ideas →

Improve your presentation skills: Tips from a comedian

Presentation Skills

Why you shouldn’t tell jokes and what you need to do to develop a stage presence that will win over an audience. Constantine von Hoffman on February 1, 2024 Here’s a simple rule for marketers to improve their presentations: Don’t tell jokes. That may seem odd advice coming from a (former) stand-up comic, but it … Continue reading Improve your presentation skills: Tips from a comedian →

3 lessons on leadership and workplace collaboration from Broadway legend Chita Rivera

Leadership Lessons

By Shannon Cudd January 31, 2024 Broadway icon Chita Rivera’s death was announced (February 29, 2024). She was 91 at the time of her passing. The incredible singer, dancer, and actor will undoubtedly be remembered for her artistic contributions, but beyond the stage and screen, Rivera’s diligence, drive, and dedication to her professional community … Continue reading 3 lessons on leadership and workplace collaboration from Broadway legend Chita Rivera →

How Much Do Amazon Google, Microsoft Spend And Earn From AI?

Giants AI Challenges

How Much Do Amazon, Google, Microsoft Spend And Earn From AI? by Laurie Sullivan , Staff Writer @lauriesullivan, January 29, 2024 With earnings seasons getting underway, analysts are pushing to give investors more information on the amount tech companies deeply intrenched in AI spend, and how much each company individually earns. Google’s parent company Alphabet, Amazon, … Continue reading How Much Do Amazon Google, Microsoft Spend And Earn From AI? →

This is what employees need from management, according to coaches and leaders

Employee Recognition

By Featured January 16, 2024 Riding on rapid tech development, the world of work is swelling to new heights. Traditional employee expectations are dissolving, replaced by a more fluid and dynamic landscape. With these seismic shifts, teammates are demanding greater autonomy, flexibility, and growth opportunities to match burgeoning responsibilities. Leaders, in turn, are challenged … Continue reading This is what employees need from management, according to coaches and leaders →

These are the most dangerous products from CES 2024, according to privacy and environmental advocates

Product Development

By Associated Press January 14, 2024 The best CES products pierce through the haze of marketing hype at the Las Vegas gadget show to reveal innovations that could improve lives. The worst could harm us or our society and the planet in such “innovatively bad” ways that a panel of self-described dystopia experts has … Continue reading These are the most dangerous products from CES 2024, according to privacy and environmental advocates →