by Don Purdum March 15, 2016 Follow @donpurdumMarch 15, 2016 Were you out of work for a while and instead of looking for a job you decided to start a business and to become a successful entrepreneur? The allure of creating your own future, deciding how you want to do things and working towards fulfilling … Continue reading How to Go From Out of Work to Successful Entrepreneur
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6 Questions From Small Businesses About Mobile Marketing
by Brian Mikes March 11, 2016 Follow @betwextMarch 11, 2016 Just this week I had a question from a small business owner looking at mobile marketing. The gentleman was an inspirational speaker, and he was wondering how to use mobile marketing for his business. He had a bunch of questions about HOW to use mobile … Continue reading 6 Questions From Small Businesses About Mobile Marketing
How To Improve Your Email Marketing: 5 Tips From The Experts
by Grant Thomas March 10, 2016 Follow @gsthomas22March 10, 2016 Email marketing if done correctly, is by far, the most effective channel for 1:1 communication with subscribers, leads, and customers. But the inbox is a competitive space and standing out can be difficult. So how can you improve email marketing and send better emails? I … Continue reading How To Improve Your Email Marketing: 5 Tips From The Experts
How To Build An Instagram Following From Scratch
by Sarah Williams March 10, 2016March 10, 2016 Right before our eyes, Instagram is becoming a social media powerhouse. It is penetrating more and more of the population every day, with over 400 million monthly active users. It plays on the visual obsession of our minds, and taps into the short attention spans of a … Continue reading How To Build An Instagram Following From Scratch
How to Be Productive While Working From Home
by Alexa Lopresti March 10, 2016March 10, 2016 Imagine a world where you don’t have to brave the winter elements or spend two hours of your day commuting in heavy traffic. How does that sound? Pretty great, right? Now 25% of Americans are able to live this dream by working from home1. Working from home … Continue reading How to Be Productive While Working From Home
From Hunch-Based to Data-Driven: Transforming your Business Culture through Analytics
by Brian Brinkmann March 10, 2016 Follow @BrianFBrinkmannMarch 10, 2016 Creating a data-driven organization doesn’t just happen overnight. Just because you provide someone with a chart or report, doesn’t mean they are automatically going to start making data-driven decisions. Like all change in an organization, it’s a multi-step process that requires some time, some people, … Continue reading From Hunch-Based to Data-Driven: Transforming your Business Culture through Analytics
What different consumer groups really want from local business websites
Columnist Myles Anderson takes a look at what consumers in different age groups are looking for when it comes to local business websites. Local SEO practitioners, take note! Myles Anderson on March 8, 2016 In February at BrightLocal, we published an annual survey that explored consumer attitudes towards local business websites. The survey looked at … Continue reading What different consumer groups really want from local business websites
7 Ways To Save Your Brand From Influencer Blackmail
by BusinessVibes March 7, 2016 Follow @businessvibesMarch 7, 2016 Influencer marketing: cash cow, or too-good-to-be-true? Probably a bit of both, if we’re honest. Influencer marketing offers the potential to leverage a huge following, securing endorsement right at the heart of your target audience. However, as the sector grows so do the people looking to take … Continue reading 7 Ways To Save Your Brand From Influencer Blackmail
Shifting from an “Us” Website to a “You” Website
by Rick Whittington March 5, 2016 Follow @rickwhittingtonMarch 5, 2016 Chances are, your company has at least one competitor, if not several. Even if you serve a narrow niche, your product or service may not be the only solution a buyer has to choose from. People get overwhelmed when they have more than one choice. … Continue reading Shifting from an “Us” Website to a “You” Website
Getting The Most From Your Conference Experience
As with all things marketing, we’re always looking to get the most bang for our buck. Conferences are no exception. Columnist Amy Bishop shares tips to ensure that you get a strong return on your investment. Amy Bishop on March 4, 2016 It’s the most wonderful time of the year! And by that, I … Continue reading Getting The Most From Your Conference Experience