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From Hunch-Based to Data-Driven: Transforming your Business Culture through Analytics

by Brian Brinkmann March 10, 2016 Follow @BrianFBrinkmannMarch 10, 2016 Creating a data-driven organization doesn’t just happen overnight. Just because you provide someone with a chart or report, doesn’t mean they are automatically going to start making data-driven decisions. Like all change in an organization, it’s a multi-step process that requires some time, some people, … Continue reading From Hunch-Based to Data-Driven: Transforming your Business Culture through Analytics

What different consumer groups really want from local business websites

Columnist Myles Anderson takes a look at what consumers in different age groups are looking for when it comes to local business websites. Local SEO practitioners, take note! Myles Anderson on March 8, 2016   In February at BrightLocal, we published an annual survey that explored consumer attitudes towards local business websites. The survey looked at … Continue reading What different consumer groups really want from local business websites

7 Ways To Save Your Brand From Influencer Blackmail

by BusinessVibes March 7, 2016 Follow @businessvibesMarch 7, 2016 Influencer marketing: cash cow, or too-good-to-be-true? Probably a bit of both, if we’re honest. Influencer marketing offers the potential to leverage a huge following, securing endorsement right at the heart of your target audience. However, as the sector grows so do the people looking to take … Continue reading 7 Ways To Save Your Brand From Influencer Blackmail