by Kalyn Schieffer May 16, 2016May 16, 2016 The time when a company could launch a new product, solution or campaign with a cut-and-dry press release and a prayer is long gone. We are living and working at the height of social media’s reign over PR and digital marketing; anyone avoiding or underestimating its power … Continue reading Social Media Tips from the ‘Most Followed’ List
by Gina Badalaty May 15, 2016 Follow @GinabadMay 15, 2016 Every day, you can find articles about blogs and businesses that have failed due to poor judgment. Social media can expose mistakes that some cannot bounce back from. Influencers can learn a lot from those mistakes. Here are 7 lessons we can learn from the … Continue reading 7 Lessons From Failed Blogs and Businesses
by Claire Broadley May 15, 2016 Follow @redrobotmediaMay 15, 2016 Brainstorming blog topics is not easy. I can state that confidently, after more than 6 years’ experience as a business blogger. Some businesses provide me with blog topics; some ask me to formulate them on their behalf. It can be difficult to come up with … Continue reading How to Sprout a Series of Blogs From Just One Idea
by Brian Wallace May 14, 2016 Follow @nowsourcingMay 14, 2016 What if I told you there was a threat to your company? You’d do everything you could to stop it, wouldn’t you? Now imagine I told you that YOU were the threat. Would you believe me? Every day hackers gain access to personal information just … Continue reading Protecting Your Company From Spear Phishing [Infographic]
by Vit Horky May 9, 2016 Follow @vithorkyMay 9, 2016 For the past 6 months, I have been living in San Francisco to support the expansion of Brand Embassy. Four years ago, we set out on our mission to help companies become more human by designing a social customer service platform that helps businesses create … Continue reading 10 Productivity Tips From Startup CEO Working Across Europe & USA
by Carrie Dagenhard May 6, 2016May 6, 2016 Oh, email. It’s one of the top things we professionals love to complain about—second only to traffic, unreliable Wi-Fi connections and the length of time it takes to disembark a plane. (Seriously, though. There’s got to be a more efficient system.) But as much as we bellyache … Continue reading 7 Reasons People Unsubscribe From Your Email Marketing
by Amanda Nickels May 6, 2016May 6, 2016 Let’s say a middle-aged man—we’ll call him Frank—is driving his car at night and someone unintentionally blinds him with their high beams, causing him to drive into a ditch. Not a great situation, but now he’s in the market to purchase a new vehicle. In light of … Continue reading Improving Click-Through Rate from Search to Landing Page
by Andrew Gazdecki May 5, 2016 Follow @biznessappsMay 5, 2016 Small business marketing is tough—especially on a shoestring budget—so developing a community outreach program is an excellent way to gain local traction and up visibility without a huge investment. Here are three low-cost community outreach strategies that add real value to your marketing campaign and … Continue reading 3 Ways Businesses Can Profit from Local Outreach
by Ashwini Pai May 3, 2016May 3, 2016 Jon Snow is alive and Ramsay just killed his father Roose. Let the twists and turns of Season 6 of Game of Thrones begin! The television adaptation of the high fantasy series has captured the imagination of a global audience. It is HBO’s most popular series ever, … Continue reading Social Media Marketing Lessons from Game of Thrones
by Virginia Franco May 1, 2016 Follow @VAFrancoResumesMay 1, 2016 Journalists refer to the “lead” as the first few sentences that quickly tell the reader what the story is about. The phrase “never bury the lead” is one that Journalism students here from year one – as they know that doing so is a one-way … Continue reading The Biggest Resume Killer? Ignoring Lessons from News Writing
