When you’re planning new branding, icons or logos, how will your audience react? Columnist Chris Kerns dives into Twitter data to reveal what social media can tell you about brand refreshes. Chris Kerns on June 6, 2016 Several weeks ago, Instagram surprised users around the world with a colorful new direction for its logo. … Continue reading Your brand refresh: What should you expect from social?
by Rachel Clapp Miller June 5, 2016 Follow @ContentRachelJune 5, 2016 There’s always a competitor in the sales process. Even if there’s not another vendor that’s being considered, “do nothing” or “do it internally” can be your biggest competition. Without the ability to clearly differentiate your solution, and understand its value, a buyer’s decision is … Continue reading How to Set Your Solution Apart from the Competition
by Imani Mixon June 5, 2016 Follow @ImaniMixonJune 5, 2016 Traditional marketing teaches companies to think of customers as a bridge between inventory and sales. In the age of hypervisibility and technology, brands are adding resources to their marketing stack that allow them to build unique experiences instead of merely monitoring customer behavior. The most … Continue reading From Feedback to Features: Your Customer-Approved eCommerce Experience
by Beata Staszkow June 3, 2016June 3, 2016 At Mentor EU we often work with clients who either want to make a move to a managerial position or got promoted and need to change their relationship with co-workers from that of peer to boss. Moving from colleague to boss is a big transition and can … Continue reading Making the Transition from One of the Gang to Manager
by Ed Heil June 9, 2016June 9, 2016 In a recent HubSpot Podcast, called “The Growth Show”, Wistia Co-founder Chris Savage said, “Video is really scary because it feels like you can have a huge effect on your brand because it can. And because if you’re getting on camera do you expose that you’re actually … Continue reading The Future of Video Marketing: My Takeaways from WistiaFest 2016
by Richard Sellers June 2, 2016June 2, 2016 Potential employers have five questions that marketing executives need to answer on the road to getting hired: 1. What are you going to do for me? This is not a simple question. You must understand the personal motivation of each person asking the question to successfully answer … Continue reading These 5 Questions Are Keeping You From Getting Hired
Columnist Mike Sands says if you’re not connecting with your customers, it might be time to take a page from email marketing, which has high performance metrics thanks to meaningful interactions with consumers. Mike Sands on June 1, 2016 I don’t know a marketer today who doesn’t marvel at the pace the industry is … Continue reading Ads not performing? Strategies to steal from the email marketing playbook
With all eyes on live-streaming, columnist Maggie Malek has some tips on how to use it to tell your brand’s story and connect with consumers. Maggie Malek on June 1, 2016 Tiny screens are poised to rule the world. And if content marketing on these tiny devices is king, video content is the crown … Continue reading Live from your brand: streaming video and the new consumer connection
In this month’s column, we talk about the ongoing challenges of getting approved to publish via Facebook Instant Articles — many of which are caused by Facebook’s own plugin. Matt McGee on May 31, 2016 Like many publishers, we get a lot of traffic to MarketingLand.com and SearchEngineLand.com from Facebook. It’s our No. 1 … Continue reading From the Editor’s Desk: The not-so-instant setup for Facebook’s Instant Articles
by Bob Hayes May 28, 2016 Follow @bobehayesMay 28, 2016 Building a successful data science program in your company relies on a good understanding of the data professionals who extract insights and value from data and how they do it. Toward that goal, we asked over 600 data scientists about their skills, jobs, colleagues and … Continue reading How Data Scientists Extract Value from Data [Infographic]
