by Brian Wallace May 14, 2016 Follow @nowsourcingMay 14, 2016 What if I told you there was a threat to your company? You’d do everything you could to stop it, wouldn’t you? Now imagine I told you that YOU were the threat. Would you believe me? Every day hackers gain access to personal information just … Continue reading Protecting Your Company From Spear Phishing [Infographic]
by Vit Horky May 9, 2016 Follow @vithorkyMay 9, 2016 For the past 6 months, I have been living in San Francisco to support the expansion of Brand Embassy. Four years ago, we set out on our mission to help companies become more human by designing a social customer service platform that helps businesses create … Continue reading 10 Productivity Tips From Startup CEO Working Across Europe & USA
by Carrie Dagenhard May 6, 2016May 6, 2016 Oh, email. It’s one of the top things we professionals love to complain about—second only to traffic, unreliable Wi-Fi connections and the length of time it takes to disembark a plane. (Seriously, though. There’s got to be a more efficient system.) But as much as we bellyache … Continue reading 7 Reasons People Unsubscribe From Your Email Marketing
by Amanda Nickels May 6, 2016May 6, 2016 Let’s say a middle-aged man—we’ll call him Frank—is driving his car at night and someone unintentionally blinds him with their high beams, causing him to drive into a ditch. Not a great situation, but now he’s in the market to purchase a new vehicle. In light of … Continue reading Improving Click-Through Rate from Search to Landing Page
by Andrew Gazdecki May 5, 2016 Follow @biznessappsMay 5, 2016 Small business marketing is tough—especially on a shoestring budget—so developing a community outreach program is an excellent way to gain local traction and up visibility without a huge investment. Here are three low-cost community outreach strategies that add real value to your marketing campaign and … Continue reading 3 Ways Businesses Can Profit from Local Outreach
by Ashwini Pai May 3, 2016May 3, 2016 Jon Snow is alive and Ramsay just killed his father Roose. Let the twists and turns of Season 6 of Game of Thrones begin! The television adaptation of the high fantasy series has captured the imagination of a global audience. It is HBO’s most popular series ever, … Continue reading Social Media Marketing Lessons from Game of Thrones
by Virginia Franco May 1, 2016 Follow @VAFrancoResumesMay 1, 2016 Journalists refer to the “lead” as the first few sentences that quickly tell the reader what the story is about. The phrase “never bury the lead” is one that Journalism students here from year one – as they know that doing so is a one-way … Continue reading The Biggest Resume Killer? Ignoring Lessons from News Writing
by Josh MacDonald April 30, 2016 Follow @JoshMacDonald19April 30, 2016 Several businesses every day send me emails, looking to hire an SEO specialist to help them with their business before they’ve even done basic optimization themselves. Before fronting $ 200-500 per month on an SEO service, every business should look at doing basic optimization in … Continue reading 7 SEO Tips for Beginners From an SEO Consultant
by Cameron Voiselle April 29, 2016April 29, 2016 According to Unmetric, Reebok has expanded its presence on Instagram by nearly 170% in the past year, surpassing Nike, Asics, and New Balance. I recently read an article from clickz.com on how athletics brand Reebok is targeting its female audience on Instagram differently from that of Nike, … Continue reading 5 Tips For Growing Your Instagram Brand from Reebok
by Kate Prince April 29, 2016April 29, 2016 It’s that time of the year again. A release of a compelling series designed for jaded audiences. And its captured a global audience of tens of millions. It can’t be viewed on traditional channels but pay per view. TV addicts that were fed a diet of mass … Continue reading 3 Powerful Social Media Marketing Lessons From Game of Thrones
