Columnist Kerry Jones shares content marketing insights from an analysis of BuzzFeed’s 100 most-shared articles. Kerry Jones on May 25, 2016 Whether it’s news about a “Gilmore Girls” reunion or proof that cats are jerks, BuzzFeed is a creator and curator extraordinaire, and it’s often viewed as the gold standard in viral content. Getting … Continue reading Surprising lessons from BuzzFeed’s most popular content
With marketing evolving at a rapid pace, what does it take to shine? Columnist Mary Wallace gathers some insight from three industry veterans. Mary Wallace on May 24, 2016 Approximately 76 percent of marketers feel that marketing has changed more in the past two years than in the previous 50. What a mind-boggling thought. Among … Continue reading 3 tips for success from today’s marketing rock stars
by Laurie Sullivan, , Staff Writer @lauriesullivan, May 19, 2016 Looking at data from the top 100 apps that use Opera MediaWorks’ mobile ad platform to monetize traffic, the company found that mobile users individually spend about 30 minutes in each popular app — news, games, entertainment, music — with an average session length of … Continue reading Navigation Takes A Bite From Search In Apps
by Larry Kim May 19, 2016May 19, 2016 You can’t optimize content, plan paid search campaigns or make good business decisions without keyword research. Finding the right keywords is critical; how else are you going to get your content (both paid and organic) in front of the right searchers, site visitors and social media users? … Continue reading Test Driving the New Keyword Explorer Tool from Moz
by Jin Su Park May 19, 2016May 19, 2016 Removing complexity and improving the experience for our customers is something we constantly strive towards. Security risks are a critical, time-sensitive subject, so when it comes to designing the interface for our security product we dedicate a great deal of time to considering information hierarchy. Our … Continue reading Removing Complexity From UI Design
by James Timpson May 17, 2016May 17, 2016 In April 2016, menswear retailer Austin Reed went into administration. A high profile company with over a hundred of its own branches, plus stocked in many department stores, Austin Reed has a long history, able to boast they were tailors to Winston Churchill. So what led to … Continue reading What Can Your Business Learn From the Austin Reed Administration?
by Steve Hamm May 16, 2016 Follow @maasprosrduMay 16, 2016 Start-ups and long-established Fortune 500 companies have one thing in common: the need for an expert logo design. The logo you choose becomes the face of your corporate persona. It displays on your signage, brochures, business cards and anywhere else that you market your business. … Continue reading Top 5 Logo Design Tips from Digital Marketing Agency Pros
by Kalyn Schieffer May 16, 2016May 16, 2016 The time when a company could launch a new product, solution or campaign with a cut-and-dry press release and a prayer is long gone. We are living and working at the height of social media’s reign over PR and digital marketing; anyone avoiding or underestimating its power … Continue reading Social Media Tips from the ‘Most Followed’ List
by Gina Badalaty May 15, 2016 Follow @GinabadMay 15, 2016 Every day, you can find articles about blogs and businesses that have failed due to poor judgment. Social media can expose mistakes that some cannot bounce back from. Influencers can learn a lot from those mistakes. Here are 7 lessons we can learn from the … Continue reading 7 Lessons From Failed Blogs and Businesses
by Claire Broadley May 15, 2016 Follow @redrobotmediaMay 15, 2016 Brainstorming blog topics is not easy. I can state that confidently, after more than 6 years’ experience as a business blogger. Some businesses provide me with blog topics; some ask me to formulate them on their behalf. It can be difficult to come up with … Continue reading How to Sprout a Series of Blogs From Just One Idea
