Tag Archives: From

11 Lessons From Political Listening to Supercharge Your Digital Strategy

Augustus Franklin — February 16, 2017 Follow @augfrank— February 16, 2017 Long before the internet emerged as a powerful medium to reach out to your audience, political organizations invested in expensive broadcast campaigns. Politics has always been about listening. Woodrow Wilson, who was President of the United States a hundred years ago, said, “The ear … Continue reading 11 Lessons From Political Listening to Supercharge Your Digital Strategy →

From viewable to verified: Here comes the next phase of audience-based buying

Customer Loyalty Programs

Viewability has become the standard within the display advertising industry, so what’s next? Contributor Erik Matlick discusses how audience verification will change the display landscape. Erik Matlick on February 16, 2017 Outsiders often describe the business of MadTech (marketing and advertising technology) as the “Wild West” — and with good reason. The companies … Continue reading From viewable to verified: Here comes the next phase of audience-based buying →

8 Foundational Leadership Lessons From an Air Force Veteran Turned CEO

Leadership Lessons

Chris Cancialosi — February 13, 2017 Follow @gothamCulture— February 13, 2017 There are very few leadership transitions like being a newly commissioned officer in the military. Typically, on graduation day from a military academy, ROTC program or Officer Candidate School program, young men and women in their twenties pin on second lieutenant bars and immediately … Continue reading 8 Foundational Leadership Lessons From an Air Force Veteran Turned CEO →

Never Underestimate the Potential From These 3 Surprising Sources

Marketing Lessons

Steve DiGioia — February 13, 2017 Follow @stevedigioia— February 13, 2017 Every business has one or more employees that seem to take a back seat to the day-to-day machinations of business. Dutifully they perform as intended and do their best but are not looked at in times of need or expected to do much more. … Continue reading Never Underestimate the Potential From These 3 Surprising Sources →

3 Practical Ways to Help Employees Benefit from Emotions

Emotional Intelligence

Jessica Collins — February 9, 2017 — February 9, 2017 We have seen emotion at work: occasionally someone cries or yells, and we often pity them but worry about their ability to do their job if they are so emotional. Our advice to them: “Don’t be so sensitive.” Of course, we ourselves are rational and … Continue reading 3 Practical Ways to Help Employees Benefit from Emotions →

3 Bad Habits Holding Your Business Back From Success

Business Improvement

Andrew Medal — February 5, 2017 — February 5, 2017 If you’ve just started your journey to your dream, you’re probably full of enthusiasm and excited about every task ahead of you. If you’ve been working on your dream for a while, that may not always be the case. You’ve likely fallen into a routine … Continue reading 3 Bad Habits Holding Your Business Back From Success →

4 Actionable Insights from Nielsen’s Social Media Landscape

Social Media Utilization

Dave Sutton — February 6, 2017 — February 6, 2017 Did you know Wendy’s upcoming Super Bowl ad was inspired by the recent Twitter spat (read: roast) of a user who challenged the freshness of the fast food chain’s beef? Following a few days of roasting Twitter users, Wendy’s conducted research and that found seven … Continue reading 4 Actionable Insights from Nielsen’s Social Media Landscape →

It’s Time to Recruit — Not Necessarily to Hire: Lesson From the Super Bowl

Effective Hiring

Ken Thoreson — February 6, 2017 Follow @/KenThoreson— February 6, 2017 It’s time to Recruit-not necessarily to hire. A Super Bowl Lesson After 8 days and 6 different cities I hope to make sure this message is clear-it’s been a busy week! I missed last week’s blog because of some of that travel but I … Continue reading It’s Time to Recruit — Not Necessarily to Hire: Lesson From the Super Bowl →

Storytelling in Business – 5 Real Examples to Learn From

Storytelling

Maurice DeCastro — February 5, 2017 Follow @mindfulpres— February 5, 2017 Storytelling has become the new strategic business tool of presenters to change attitudes, mind-sets and behaviours. In a world where professionals are overwhelmed with information and demand for our attention is at an unprecedented high we can all take solace in a good story … Continue reading Storytelling in Business – 5 Real Examples to Learn From →

3 Helpful Social Media Lessons from “My Cousin Vinny”

Social Media Lessons

Natalie Petersen — February 2, 2017 — February 2, 2017 What do you do on a lazy weekend afternoon? If you’re like me, you search for a good movie to kick back and watch. Most recently I was searching for something to strike my interest and I found it: “My Cousin Vinny.” Per an IMDB … Continue reading 3 Helpful Social Media Lessons from “My Cousin Vinny” →