Tag Archives: Friday’s

Black Friday’s Coming – Is Your Sender Reputation Ready?

April Paige October 25, 2021 It’s October, and retailers are already sending emails that advise customers to shop early. But out-of-stocks and supply chain woes might not be the biggest worries during the busiest email season of the year. Your sender reputation can determine whether your email goes to the inbox or the spam folder … Continue reading Black Friday’s Coming – Is Your Sender Reputation Ready? →

The many ways to know your audience: Friday’s Daily Brief

Consumer Engagement

From contextual audiences to identity resolution to customer journey analytics. Chris Wood on October 15, 2021 at 10:20 am MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get … Continue reading The many ways to know your audience: Friday’s Daily Brief →

What does your brand stand for?

Branding Awareness

Channel-agnostic, always on and with a clear set of brand values: Today’s winning marketing orgs. Chris Wood on October 8, 2021 Ethical advertising: How Quaker Oats helped feed America “Consumers have been increasingly switching from value-driven buying to values-driven buying. They’re buying based on the things they believe in and the issues they hold dear,” … Continue reading What does your brand stand for? →

Open season on CRMs?

Customer Relationship Managemnet

From a savvy approach to marketing tech procurement to the mission of stomping out bad CRM data. Kim Davis on October 1, 2021 Marketing ops shouldn’t perform procurement It would run counter to almost everything we’ve said on the subject at MarTech to propose that marketing ops professionals — the people who execute within the … Continue reading Open season on CRMs? →

Revising agile

Project Management

Plus, centralizing soccer fan data. Chris Wood on September 24, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, … Continue reading Revising agile →

When transformation becomes permanent change

Business Transformation

Plus sessions on agile marketing and the MarTech Replacement Survey coming up at MarTech next week. Kim Davis on September 10, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up … Continue reading When transformation becomes permanent change →

Where to begin with privacy

Privacy

Plus, Talkwalker acquires Reviewbox. Chris Wood on August 27, 2021 at 8:45 am MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Where to begin with privacy →

Time spent on content is what matters to TikTok: Friday’s Daily Brief

TikTok

Plus another reminder to take our 3 minute Event Participation survey. Chris Wood on July 23, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Time spent on content is what matters to TikTok: Friday’s Daily Brief →

New normal, “premium” programmatic: Friday’s daily brief

Programmatic

Plus, it won’t be easy to break away from 3rd-party cookies Chris Wood on April 30, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it … Continue reading New normal, “premium” programmatic: Friday’s daily brief →

CRM implementation, eco-friendly branding: Friday’s daily brief

CRM Software

Plus, alternative identifier pandemonium Chris Wood on April 23, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, … Continue reading CRM implementation, eco-friendly branding: Friday’s daily brief →