by Laura Donovan November 25, 2015 Follow @thewordproNovember 25, 2015 source: pixabay.com In 2014 Black Friday set new US online sales records and generated $ 2.4 billion. This year it is predicted that online sales will reach $ 2.7 billion and total sales from all holiday shopping will exceed $ 885 billion. If you are … Continue reading Black Friday, Cyber Monday and Digital Media [Infographic]
by Pam McBride November 24, 2015 Follow @leadsiftNovember 24, 2015 Deals abound on Black Friday. It’s the holiday before the holidays, and the main shopping day of the year for a sizable chunk of consumers. And this year looks to be the biggest Black Friday yet, with social media mentions up 20 percent over 2014. … Continue reading The Black Friday Deal Maker? Consumer Intelligence [Infographic]
by Nigel Stevens November 24, 2015November 24, 2015 Google is giving online merchants a new way to stand out over the highly competitive Black Friday shopping weekend. AdWords structured snippets, which let online advertisers customize their PPC ads with valuable product and store information, have two new header fields: Black Friday and Cyber Monday. These … Continue reading Sell More on Black Friday and Cyber Monday with AdWords Structured Snippets
by Rachel Vanier November 21, 2015November 21, 2015 We’re already in the heart of November. Which can only mean one thing: the sales season is approaching! Smart consumers love Black Friday and Cyber Monday because it’s a “great deals paradise”, where the discounts are deep. But I’m not sure if their wallets are as deep … Continue reading How Do You Make Black Friday Emails Really Stand Out?
by Denise Chan November 20, 2015 Follow @https://twitter.com/mailjetNovember 20, 2015 Drip campaigns are the ice breakers of the email world – only way less cheesy. The process of getting to know someone can be unnatural sometimes, both in the real world and online, so it can be a huge relief to have a pre-scripted intro. … Continue reading Flight School Friday: Building The Perfect Drip Campaign
by Laura Cole November 19, 2015November 19, 2015 On November 27th this year (the day after Thanksgiving in the United States), consumers will head online to access an incredible range of digital savings and limited-time promotions. Known as Black Friday, this unofficial holiday signals the beginning of the festive period for consumers and has remained … Continue reading How to Prepare Your Business for Black Friday
by Tracey Wallace November 16, 2015 Follow @tracewallNovember 16, 2015 Birchbox and Dollar Shave Club are two successful and inspirational companies who, along with a handful of others, have transformed the way consumers think about monthly subscriptions to health & beauty items and the way products can be packaged as sets. But today, on Veteran’s … Continue reading How This 70-Year-Old Nonprofit Launched a Holiday Gift Site Weeks Before Black Friday –– And Quickly Boosted Their Bottom Line
by Takeshi Young November 16, 2015November 16, 2015 As every online retailer knows, Black Friday and Cyber Monday are two of the busiest shopping days of the year. Using A/B testing and CRO to improve your e-commerce site is the key to maximizing your sales during these retail holidays. Here at Optimizely we have the … Continue reading 7 Black Friday & Cyber Monday E-commerce Optimization Tips
Sasha SeddonOctober 30, 2015 Getting ready for Halloween is fun but it can be hard work too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider-dog’s. Like most Halloween prep, crafting an email that gives your subscriber goosebumps (in a good way), takes preparation and … Continue reading Fright School Friday: Email That Wins In The Halloween Inbox
Yesmail says retailers are sending Black Friday emails too late, with majority of campaigns happening on Thanksgiving Day and Black Friday. Amy Gesenhues on October 29, 2015 Going on last year’s campaign results, Yesmail says retailers are waiting too late to send their Black Friday-themed emails and Facebook posts. According to a report from the … Continue reading Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving
