Nicola Faulkner — November 6, 2016 — November 6, 2016 There are lots of stories behind the history of Black Friday, but today it’s evolved into a major shopping event for both retailers and shoppers. This year Black Friday falls on 25th November, the day after Thanksgiving, with Cyber Monday following close behind – another … Continue reading It’s Time to Start Building Your Black Friday Emails
Brian Morris — November 1, 2016 Follow @psprint— November 1, 2016 You don’t have to own a zillion-dollar corporation to cash in on Black Friday sales; even though the Walmarts and Best Buys of the world seem to rule Black Friday with their volume and at-a-loss pricing strategies, they’re bound by limitations you don’t have … Continue reading Black Friday Marketing: How Small Businesses Can Beat Big Box Stores
by Kevin George Follow @imkevin_monkOctober 26, 2016 As the curtains are all set to fall for the month of October, marketers are all geared up to craft ‘amazingly creative’ emails that will set them at par from the rest this holiday season. No doubt, the email sending frequency will be increasing by leaps and bounds. … Continue reading Black Friday & Cyber Monday Email Examples to Boost Sales
by Allen BurtSeptember 16, 2016 We all know Black Friday as the opening of the Christmas shopping season and one of the crazies weekends to be a shopper and/or a store owner. Last year’s Black Friday saw 74.2 million shoppers. That’s like multiplying New York City more than 9 times, giving those people money and … Continue reading The 5-Step Checkout Optimization Guide to Prep for Black Friday
by Carol Stephen March 24, 2016 Follow @Carol_StephenMarch 24, 2016 Why Friday is the Worst Time to Publish a Blog Post You want the most eyes possible on your blog post, right? So you’d like to know when to post, the same as all of us. I’ve been posting on Thursday mornings at 7 a.m., … Continue reading Why Friday Is The Worst Time To Publish A Blog Post
by Chris Boyles December 3, 2015December 3, 2015 SYBAW means Smart, Young and Bored At Work. It also means a huge opportunity for content marketers. I first heard about SYBAWs when chatting with a former Fast Company editor about the best times to publish content. In explaining why Tuesday and Wednesday were the sweet spot … Continue reading SYBAW: Why You Should Publish on Tuesday and Promote Wednesday through Friday
by Sasha Seddon November 30, 2015November 30, 2015 Our bellies are not the only thing bloated post-Thanksgiving. The inbox is overstuffed with Black Friday messages, tempting the user with clickbait subject lines and purse string-loosening calls-to-action (CTAs). To give you inspiration for future campaigns, we’ve drawn up a list of the ten sends which most … Continue reading 10 Black Friday Emails That Almost Made Us Break Out Our Wallet
More complex, omnichannel shopping behavior in evidence over the weekend. Greg Sterling on November 30, 2015 Black Friday ain’t what it used to be. The cultural ritual (if I can call it that) appears to have lost some of its mojo, as many retailers, seeking attention and competitive advantage, make Black Friday-style deals available before … Continue reading Black Friday Weekend: E-Commerce Thinned Crowds, Mobile Devices Drove Traffic
by Loren Baker November 25, 2015 Follow @lorenbakerNovember 25, 2015 In 2015, 48% of Americans plan to shop in brick and mortars on Black Friday, and 42% of Americans plan on shopping online for Cyber Monday. Both holidays feature stores that are focusing on huge deals for the gift giving season (and to make their Q4 numbers … Continue reading Cyber Monday vs. Black Friday – Which is the Best Deal? [Infographic]
by Jonny Dixon November 25, 2015November 25, 2015 The massive surge in people online looking for deals presents an unmissable money-making opportunity for ecommerce businesses. But it’s not just a chance for sales, it’s an opportunity to create customers later down the line. But how do you do it? Think about post ‘crazy period’ marketing. … Continue reading Black Friday and Cyber Monday: Ready for the Aftermath?
