Sasha SeddonOctober 16, 2015 We all have our fears. They might be spiders, clowns, a drop in click-through rates. For many email marketers, there’s nothing scarier than some frightening data. This Friday, we’ve gathered together some email stats which will haunt you in your sleep. You’ve been warned… 39% of marketers have no strategy for … Continue reading Fright School Friday: Email Stats to Send a Chill Down Your Spine
Sasha SeddonSeptember 4, 2015 When you’re just starting out, you want to feel as if you are doing all that you can to grow your customer base. Stories like Harry’s gathering 100,000 email sign ups in one week are inspiring, but can also send you frantically searching Google with keywords such as “how can I … Continue reading Flight School Friday: Why Buying an Email List Is Not a Short Cut
Sasha SeddonAugust 21, 2015 Building an email marketing program from scratch can feel like one of the most daunting online conversations to begin. The inbox is a crowded place – every day companies are competing for opens and clicks, testing out new subject lines, more GIFs, bigger call-to-actions (CTA). The key is to build a … Continue reading Flight School Friday: 10 Email Campaigns Every Company Should Start With
Eating, sleeping, and moving around are relatively basic endeavors. A little tweak here and there can make a world of difference, though. By Doug Aamoth January 2, 2015 | 6:00 AM You don’t have to be a nut to be healthy. You just have to want to get healthier than you are now. Baby … Continue reading Free App Friday: 5 Tools For Healthier Living
Yesmail says “Cyber Week” may not have created a sense of urgency in shoppers. Matt McGee on December 17, 2014 Major retailers that sent out holiday e-mail marketing campaigns with the phrase “Cyber Week” in their subject lines got a proverbial lump of coal from consumers. According to a Yesmail study, e-mails with that term … Continue reading E-Mail Study: Call It Black Friday Or Cyber Monday, But Don’t Use “Cyber Week”
Earn some dough on the go—or at least see how others are doing it—with these mobile tools. By Doug Aamoth Could you use a little extra spending money? Say yes. Even if you don’t need it, say yes. It makes the rest of us feel better. Here are five free apps for making an … Continue reading Free App Friday: 5 Ways To Make A Little Extra Money
by Chad White , December 03, 2014 The holiday season is always in motion, as consumer behavior changes and retailers jockey to adjust to those changes and stand out. Retailers’ email marketing strategies also continue to shift, as an important part of their holiday strategy. Here are a couple of trends from Black Friday Week … Continue reading Black Friday Week Trends In Email Marketing
Megan Totka November 26, 2014 Love it or hate it, Black Friday is a popular shopping day for many consumers.The 24 hours following Thanksgiving have a palpable energy in the retail world. Black Friday got its name because it is the day that retailers drive revenues out of the red and into the black. … Continue reading What Black Friday Can Teach You About Running a Small Business
Yesmail Interactive report on 50 major retailers’ social campaigns shows that engagement peaks in the days before stores open for the shopping frenzy. Martin Beck on November 18, 2014 As retailers push Black Friday opening hours farther back into Thanksgiving Day, they should consider starting their social media campaigns earlier in the week, according … Continue reading Black Friday Retailers Should Get An Early Social Media Jump
By James Kosur, Published November 13, 2014 If you are hoping to land a deeply discounted HDTV, Beats by Dre headphone, or even an iPad Air 2, you might want to head out on Thanksgiving day and Black Friday. Walmart, Best Buy, Target, and Meijer are offering some of the best in class electronics … Continue reading Best 2014 Black Friday Ads For Electronics
